- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Graduate Certificate in Public Relations | 2018
Testamur Title of Degree: | Graduate Certificate in Public Relations |
Abbreviation: | GCertPubRel |
UOW Course Code: | 1166 |
CRICOS Code: | N/A |
Total Credit Points: | 24 |
Duration: | 12 months part time |
Home Faculty: | Faculty of Business |
Intake Sessions: | Trimester 1 |
Delivery Mode: | Flexible |
Delivery Campus: | Sydney |
Overview
The Graduate Certificate in Public Relations is designed for those considering a new career in Public Relations as well for those practitioners seeking to enhance their contemporary public relations and communication knowledge.
Participants will gain an advanced understanding of:
- Theoretical principles and practical knowledge and skills in managing professional public relations activities.
- A range of traditional and new media practices and their applications for public relations management in complex business environments.
- How to build and enhance relationships with multiple stakeholders through techniques including communicating effectively in a variety of business contexts.
- How to initiate, plan, manage and evaluate public relations strategies and tactics.
- The legal, social, ethical and cultural issues impacting today’s public relations practice.
Entry Requirements & Credit Arrangements
For academic requirements and English requirements please email: business-enquiries@uow.edu.au. Refer to UOW's Credit Arrangements for information on how to apply for credit.
Course Learning Outcomes
Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to demonstrate:
| CLO | Description | ||||||
|---|---|---|---|---|---|---|---|
| 1 | Analyse and explain the theoretical principles and practical knowledge and skills in managing activities of professional public relations. | ||||||
| 2 | Demonstrate an understanding of a range of traditional and new media practices and their applications for public relations in complex business environments. | ||||||
| 3 | Evaluate complex ideas relevant to public relations management and implement change related practices. | ||||||
| 4 | Make independent judgements in a range of business communication contexts for development and maintenance of relationships with stakeholders. | ||||||
| 5 | Propose, manage and evaluate public relations strategies. | ||||||
| 6 | Demonstrate sensitivity to legal, social ethical and cultural issues and implications related to communication processes involved in public relations management. | ||||||
The Graduate Certificate in Public Relations Curriculum map illustrates where course learning outcomes are taught, practiced and assessed within subjects in the program.
Course Structure
Candidates are required to complete a total of four (4) core subjects (24 credit points) as follows:
| Subject Code | Subject Name | Credit Points |
|---|---|---|
| MARK805 | Strategic Public Relations | 6 |
| MARK806 | Applied Public Relations | 6 |
| MARK807 | Issues and Crisis Management | 6 |
| MARK808 | Corporate Communication | 6 |
Please click the subject codes in the above table for information on sessions of offer for each subject at different locations. For information regarding timetables, tutorials, and classes please the visit the Timetables and Classes page.
Other Information
Further information is available at:
Website: www.uow.edu.au/business
Email: business-enquiries@uow.edu.au