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Marketing
COURSES OFFERED
- Doctor of Philosophy
- Honours Master of Commerce (Marketing)
- Master of Commerce (Marketing)
- Graduate Diploma of Commerce (Marketing)
- Graduate Certificate in Marketing
CURRENT RESEARCH AREAS
The following areas of research are available to candidates undertaking
research degrees.
- Advertising
- Consumer Behaviour
- Customer Satisfaction
- International Marketing
- Marketing Communication
- Marketing Research
- New Products Marketing
- Professional Services Marketing
- Relationship Marketing
- Strategic Planning and Marketing
- Sales Management
- Services Marketing
1. DOCTOR OF PHILOSOPHY
Candidates should refer to the University's general PhD Rules. Candidates
for this degree enrol in the subject MARK991
Major Thesis.
2. HONOURS MASTER OF COMMERCE (MARKETING)
Candidates who have completed the requirements for the award of the Bachelor
of Commerce (Honours) in Accountancy, Economics, Management, or Marketing
at a standard of Class II, Division 2 or higher, or an equivalent degree,
may qualify for the award of the Master of Commerce (Honours) degree by
completing at honours standard any one of the following courses of study
-
(i) Thesis (48 credit points),
(ii) A combination of thesis and coursework as approved by the Head of Department,
Marketing, which fulfils the requirements of the Honours Master of Commerce
program.
A candidate may not include for this degree subjects similar in content
to subjects included in any previous degree course.
3. MASTER OF COMMERCE (MARKETING)
The purpose of this degree is to provide graduate students, who have completed
a Bachelor of Commerce, BBus degree or equivalent, normally at a credit
average level or above, with the opportunity of further in-depth study of
advanced topics in Marketing.
The degree of 48 credit points may be studied full-time over one year, or
may be studied part-time.
Candidates who do not have a Bachelor of Commerce or BBus but have successfully
completed Marketing/Commerce subjects to second year level in their undergraduate
degree, which must normally have been completed at a level of credit average
or higher, may be permitted to study for the degree provided they first
pass a program of 24 points of 200 or 300 or 900-level "Commerce" subjects
approved by the Master of Commerce Course Director or Head of Department.
Thus the total credit points required for these candidates is 72.
Program Of Study
Subjects to be taken from the following list after discussion and approval
from the Marketing Master of Commerce Director:-
| MARK901 |
Marketing on the Internet |
6 |
| MARK917 |
Business to Business Marketing |
6 |
| MARK922 |
Marketing Management |
6 |
| MARK935 |
Marketing Strategy |
6 |
| MARK936 |
Consumer Behaviour |
6 |
| MARK937 |
Relationship Marketing |
6 |
| MARK938 |
Managing Services Marketing |
6 |
| MARK939 |
Contemporary Issues in International Marketing |
6 |
| MARK940 |
Advertising and Promotions Strategy |
6 |
| MARK956 |
New Product Marketing |
6 |
| MARK957 |
International Marketing Strategy |
6 |
| MARK959 |
Sales Management |
6 |
| MARK970 |
Contemporary Issues in Services Quality |
6 |
| MARK977 |
Research for Marketing Decisions |
6 |
| MARK997 |
Retail Marketing Management |
6 |
4. GRADUATE DIPLOMA OF COMMERCE (MARKETING)
Entrants to this degree should hold a three-year degree in a discipline
other than Commerce, and/or a minimum of three years work experience in
a Management/Marketing environment.
On successful completion of this Graduate Diploma, students will be eligible
to apply for the Master of Commerce (Marketing) degree or the Master of
Business Administration (MBA) degree.
Program of Study
Subjects totaling 48 credit points to be taken from the following list after
discussion and approval from the Marketing Postgraduate Director: -
| MARK217 |
Consumer Behaviour |
6 |
| MARK239 |
Analysis for Marketing Decisions |
6 |
| MARK319 |
Marketing Research |
6 |
| MARK333 |
Marketing Communication |
6 |
| MARK343 |
International Marketing |
6 |
| MARK397 |
Retail Marketing Management |
6 |
| MARK901 |
Marketing on the Internet |
6 |
| MARK917 |
Business to Business Marketing |
6 |
| MARK922 |
Marketing Management |
6 |
| MARK935 |
Marketing Strategy |
6 |
| MARK936 |
Consumer Behaviour |
6 |
| MARK937 |
Relationship Marketing |
6 |
| MARK938 |
Managing Services Marketing |
6 |
| MARK939 |
Contemporary Issues in International Marketing |
6 |
| MARK940 |
Advertising and Promotions Strategy |
6 |
| MARK956 |
New Product Marketing |
6 |
| MARK959 |
Sales Management |
6 |
| MARK970 |
Contemporary Issues in Services Quality |
6 |
| MARK997 |
Retail Marketing Management |
6 |
MARK922 must be taken in the first session; pre-requisites for the undergraduate-level
subjects will then be waived.
Note: Some subjects have pre-requisites. Check subject descriptions for
details |
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