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Graduate Certificate in Marketing
Like the Graduate Diploma, this course is designed for graduates
from disciplines other than Commerce, or candidates with relevant
work experience in a management/marketing environment, to
enable students to gain a qualification in Marketing.
On successful completion of this Graduate Certificate, students
will be eligible to apply for the Graduate Diploma program,
the Master of Quality Management (MQM), Master of International
Business (MIB) or the Master of Business Administration (MBA)
degree.
Program of Study
The Graduate Certificate in Marketing will consist of 4 subjects
from the Graduate Diploma of Commerce (Marketing) subjects
listed below, including;
and also including at least one additional 900-level subject.
| MARK217 |
Consumer Behaviour |
6 |
| MARK239 |
Analysis for Marketing Decisions |
6 |
| MARK319 |
Marketing Research |
6 |
| MARK333 |
Marketing Communication |
6 |
| MARK343 |
International Marketing |
6 |
| MARK397 |
Retail Marketing Management |
6 |
| MARK901 |
Marketing on the Internet |
6 |
| MARK917 |
Business to Business Marketing |
6 |
| MARK922 |
Marketing Management |
6 |
| MARK935 |
Marketing Strategy |
6 |
| MARK936 |
Consumer Behaviour |
6 |
| MARK937 |
Relationship Marketing |
6 |
| MARK938 |
Managing Services Marketing |
6 |
| MARK939 |
Contemporary Issues in International Marketing |
6 |
| MARK940 |
Advertising and Promotions Strategy |
6 |
| MARK956 |
New Product Marketing |
6 |
| MARK959 |
Sales Management |
6 |
| MARK970 |
Contemporary Issues in Services Quality |
6 |
| MARK997 |
Retail Marketing Management |
6 |
MARK922 must be taken in the first session; pre-requisites for
the undergraduate-level subjects will then be waived.
Note: Some subjects have pre-requisites. Check subject descriptions
for details |
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