- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Bachelor of Communication and Media - Bachelor of Commerce
Testamur Title of Degree: | Bachelor of Communication and Media - Bachelor of Commerce |
Abbreviation: | BCM-Bcom |
UOW Course Code: | 1790 |
CRICOS Code: | 094796C |
Total Credit Points: | 216 |
Duration: | 4.5 years full-time or part-time equivalent |
Home Faculty: | Faculty of the Arts, Social Sciences and Humanities |
Intake Session(s): | Autumn / Spring* |
Delivery Mode: | On-Campus |
Delivery Campus / UAC Code: | South Western Sydney / 751370 |
*Students eligible for Credit Transfer may begin in Summer Session if appropriate subjects are available.
Overview
Studying communications and commerce provides you with an understanding of the business and commercial environment including Accountancy, Management and Marketing. You will be able to research, plan, execute and manage marketing campaigns and acquire skills in issue management, product publicity, crisis communications, and media relations.
The Bachelor of Communication and Media degree offers students a strong foundation in the global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture.
Today’s business environment is dynamic and complex. The Bachelor of Commerce degree provides core skills in many business functions as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.
Entry Requirements & Credit Arrangements
Information on academic and English language requirements, as well as eligibility for credit for prior learning, is available from the Course Finder.
Course Learning Outcomes
A number of the course learning outcomes in each of these degrees complement and consolidate outcomes in the partner degree. Applied across two discipline areas, the outcomes are achieved at a broader and more comprehensive level.
The outcomes which are common and consolidated in this joint degree ensure that on successful completion of the course students will be able to:
| CLO | Description | ||||||
|---|---|---|---|---|---|---|---|
| 1 | Critically analyse national and international issues and contexts; | ||||||
| 2 | Apply ethical principles to a range of contexts; | ||||||
| 3 | Develop and apply a set of relevant professional and technical skills for professional purposes; | ||||||
| 4 | Communicate effectively orally and in writing. | ||||||
Please refer to the Course Handbook page of each individual degree for a comprehensive list of degree course learning outcomes.
Course Structure
To qualify for award of this degree, a candidate must satisfactorily complete a total of at least 216 credit points, comprised of the following:
- Core subjects (including the capstone subject) from the Bachelor of Commerce (54 credit points);
- At least one major from the Bachelor of Commerce (48 credit points);
- The core subjects for the Bachelor of Communication and Media and Digital and Social Media) (48 credit points);
- The core subjects for the Digital and Social Media Major (48 credit points);
- Electives to bring the total credit points to 216cp.
Note:
- No more than 90 credit points in 100-level subjects.
- Students completing the Bachelor of Communication and Media - Bachelor of Commerce cannot complete a major in Management or Marketing to satisfy the course requirements of both degrees.
Majors
Students completing this degree will complete at least two majors. The Digital and Social Media major for the Bachelor of Communication and Media, and one major from the Bachelor of Commerce. Follow the links to the Course Handbook pages for each degree for information on majors available at your campus.
Work Integrated Learning
Undertaking a work integrated learning experience during your university education is now a significant contributor to being competitive in securing employment in your field of choice when you graduate from UOW.
The internship program provides students with an opportunity to apply the knowledge and skills acquired in their degree in a workplace setting.
Students' are also encouraged to consider CRLP200 'Career Ready Learning and Practice' (6cp). CRLP200 includes a quality assured workplace internship or industry project to give you that competitive edge by developing your professional skills through authentic learning in a real world context. You will focus on your career goals and receive career direction guidance, strengthen your resume and gain skills to navigate the rapidly changing world of work, develop your communication skills and begin to build a professional network.
Other Information
For further information please email: askuow@uow.edu.au