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Bachelor of Communication and Media (Digital and Social Media) | 2020
Testamur Title of Degree: | Bachelor of Communication and Media |
Abbreviation: | BCM |
UOW Course Code: | 1706 |
CRICOS Code: | 094791G |
Total Credit Points: | 144 |
Duration: | 3 years full-time or part-time equivalent |
Home Faculty: | Faculty of the Arts, Social Sciences and Humanities |
Intake Session(s): | Autumn / Spring |
Delivery Mode: | On-Campus |
Delivery Campus / UAC Code: | South Western Sydney / 753110 |
Overview
The Bachelor of Communication and Media at UOW’s South Western Sydney campus enables you to expand your career options by combining the Digital and Social Media major with one of four other majors from various disciplines: Marketing, Management, Global Sustainable Development, or International Relations. This is an ideal degree if you are interested in more than one area of media and communications and want a flexible future career path.
In the Digital and Social Media major, you will learn skills in digital media production, content development, social media curation and project design through ideas and practice. These real-world practical skills are backed up with high-level critical and creative analysis of emergent media phenomena.
Our unique approach to learning through project development means that you will rapidly become skilled in innovation, prototyping, testing and practice through creative media approaches to real-world problems. You will learn how to create work that meets the needs of users and clients, and how to use feedback to grow your project potential.
Our graduates are digital change-makers, with future-facing career opportunities in social media management, digital content analysis, online campaign design, digital innovation and creative entrepreneurship. You will have a portfolio of work that can be presented to future employers, illustrating imaginative, analytical and digital communication skills that that can be applied across a range of social media platforms and environments. Graduates of the Bachelor of Communication and Media are skilled to work in any industry and are adaptable to the changing digital landscape and continuous transformation in the digital environment.
Entry Requirements & Credit Arrangements
Information on academic and English language requirements, as well as eligibility for credit for prior learning, is available from the Course Finder.
Course Learning Outcomes
Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to:
| CLO | Description | ||||||
|---|---|---|---|---|---|---|---|
| 1 | Demonstrate sound understanding of media and communication industries, practices, users, and regulation; | ||||||
| 2 | Demonstrate practical production skills appropriate to one or more of digital and social media, global screen media, visual communication design, journalism, and marketing communication and advertising; | ||||||
| 3 | Communicate effectively and ethically across a wide range of contexts, and contribute at a high level to the circulation of ideas and information; | ||||||
| 4 | Demonstrate the capacity to work independently and in teams, to manage continuous professional self-development, and to sustain professional relationships with integrity; | ||||||
| 5 | Synthesise conceptual, analytical and practical production skills to address complex issues in media and communication; | ||||||
| 6 | Develop novel solutions and resources that demonstrate expertise in media and communication. | ||||||
Course Structure
To qualify for award of this degree, a candidate must satisfactorily complete a total of at least 144 credit points, comprised of the following:
- Core subjects for the Bachelor of Communication and Media outlined in the schedule below (48 credit points)
- Core subjects for the Digital and Social Media Major outlined in the schedule below (48 credit points)
- 48 credit points of elective subjects which can be satisfied by:
- Completing either a major study or combination of minor studies selected from the list below:
- Elective subjects chosen from the general schedule of electives.
Note:
- No more than 60 credit points at 100 level.
| Subject Code | Subject Name | Credit Points | |
|---|---|---|---|
| Year 1 | |||
| BCM 110 | Introduction to Communication and Media | 6 | |
| BCM 111 | Global Media and Culture | 6 | |
| BCM 112 | Emergent Media | 6 | |
| BCM 113 | Media Ethics and Law | 6 | |
| BCM 114 | Making Media | 6 | |
| Year 2 | |||
| BCM 206 | Future Networks | 6 | |
| BCM 212 | Understanding Research Practice | 6 | |
| BCM 214 | Digital and Social Innovation | 6 | |
| BCM 215 | Game Media Industries | 6 | |
| BCM 222 | Global Media and Social Justice | 6 | |
| BCM 241 | Media Ethnographies | 6 | |
| Year 3 | |||
| BCM 300 | Game Experience Design | 6 | |
| BCM 302 | Advanced Digital Media Project | 6 | |
| BCM 303 | Collaborative Production Workshop | 6 | |
| BCM 325 | Future Cultures | 6 | |
| Plus ONE from the following: | |||
| BCM 312 | Emerging Issues in Media & Communication | 6 | |
| BCM 313 | The Future of Work | 6 | |
Click on subject codes in the above course structure for information on sessions of offer for each subject.
To find out specific information on timetables, tutorials, and classes, visit the Timetable page.
Majors and Minors
Students will complete the Digital and Social Media Major, and can use their 48 credit points of electives to choose a second major (48 credit points), or one or two minors (24 credit points), from either the Bachelor of Commerce, or the Bachelor of International Studies:
Work Integrated Learning
Undertaking a work integrated learning (WIL) experience during your university education is now a significant contributor to being competitive in securing employment in your field of choice when you graduate from UOW.
The internship program provides students with an opportunity to apply the knowledge and skills acquired in their degree in a workplace setting.
Students' are also encouraged to consider CRLP200 (6cp). CRLP200 includes a quality assured workplace internship or industry project to give you that competitive edge by developing your professional skills through authentic learning in a real world context. You will focus on your career goals and receive career direction guidance, strengthen your resume and gain skills to navigate the rapidly changing world of work, develop your communication skills and begin to build a professional network.
Other Information
For further information email: askuow@uow.edu.au