2020 Undergraduate Courses

Marketing | 2020

Overview

Marketing is about generating products and services to meet a defined customer need. It’s also about establishing a competitive advantage by effective positioning in the market with reference to product, promotion, pricing and distribution strategies. In addition to commercial marketing, the industry has diversified into specialist marketing applications including social marketing and not-for-profit marketing. You will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels to the product positioning and the effectiveness of market research. You’ll learn about how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications. You will also see how marketing can influence positive change in social behaviour.

A Marketing major can also be completed at the South Western Sydney (Liverpool) metro campus.  Students can also complete a Marketing minor at the Southern Sydney(Loftus) metro campus or at any UOW's regional campuses located in Batemans Bay, Bega, Shoalhaven (Nowra) and Southern Highlands (Moss Vale). Applicants should contact the individual campuses for information regarding subject availability.

Subjects Required for Major Study 

Subject Code Subject Name Credit Points
MARK205 Introductory Marketing Research 6
MARK217 Consumer Behaviour 6
MARK233 Marketing & Digital Communications 6
MARK310 Marketing Effectiveness 6
MARK344 Marketing Strategy 6
Plus 18 credit points from the following subjects:
COMM391 Professional Experience in Business 6
MARK250 Advertising Practice and Creative Strategies 6
MARK270 Services Marketing 6
MARK301 Digital Marketing 6
MARK320 Social Marketing 6
MARK333 Integrated Marketing Communications Strategy 6
MARK343 International Marketing 6
MARK356 Creating & Marketing New Products 6
MARK395 Tourism Marketing 6
MGNT314 Strategic Management** 6

PLEASE NOTE:

  • **Students can count MGNT314 Strategic Management in their Marketing major only if they also complete a major in Management, Human Resource Management or Supply Chain Management.
  • Please click the subject codes in the above table for information on sessions of offer for each subject at different locations. For information regarding timetables, tutorials, and classes please the visit the Timetables and Classes page.

Entry Requirements & Credit Arrangements

Information on academic and English language requirements, as well as eligibility for credit for prior learning, is available from the Course Finder.

Professional Recognition/Accreditation

The Bachelor of Commerce (Marketing) enables graduates to meet the educational and membership requirements for relevant professional associations. For more information, visit Professional Accreditation and Recognition.

Other information

For further information email:askuow@uow.edu.au

Last reviewed: 31 July, 2020