2020 Undergraduate Courses
  • Students are to follow the requirements of the Handbook for the year they commenced the course.

    However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.

Digital and Social Media Major | 2020  

In the Digital and Social Media major, you will learn skills in digital media production, content development, social media curation and project design through ideas and practice. These real-world practical skills are backed up with high-level critical and creative analysis of emergent media phenomena. 

Students will graduate as digital change-makers, with future-facing career options in social media management, digital content analysis, online campaign design, digital innovation and creative entrepreneurship. 

Entry Requirements & Credit Arrangements

Information on academic and English language requirements, as well as eligibility for credit for prior learning, is available from the UOW Course Finder.

Subjects Required for Major Study

Students studying the Digital and Social Media major will complete at least 48 credit points as outlined below: 

Subject Code Subject Name Credit Points
Year 1
BCM 112 Emergent Media 6
Year 2
BCM 206 Future Networks 6
BCM 214 Digital and Social Innovation 6
BCM 215 Game Media Industries 6
Year 3
BCM 300 Game Experience Design 6
BCM 302 Advanced Digital Media Project (Capstone) 6
BCM 303 Collaborative Production Workshop 6
BCM 325 Future cultures 6

Click on subject codes in the above course structure for information on sessions of offer for each subject. To find out specific information on timetables, tutorials, and classes, visit the Timetable page .

Minor Study

A 24 credit point minor in Digital and Social Media is available. Information can be found on the 2020 General Schedule of Minors page.

Students cannot complete both a major and a minor in Digital Social Media.

Work Integrated Learning

Undertaking a work integrated learning experience during your university education is now a significant contributor to being competitive in securing employment in your field of choice when you graduate from UOW.

The internship program provides students with an opportunity to apply the knowledge and skills acquired in their degree in a workplace setting.

Students' are also encouraged to consider CRLP200 'Career Ready Learning and Practice' (6cp). CRLP200 includes a quality assured workplace internship or industry project to give you that competitive edge by developing your professional skills through authentic learning in a real world context. You will focus on your career goals and receive career direction guidance, strengthen your resume and gain skills to navigate the rapidly changing world of work, develop your communication skills and begin to build a professional network.


See Bachelor of Communication and Media (Honours).

Other Information

For further information email: askuow@uow.edu.au

Last reviewed: 22 July, 2020