2019 Undergraduate Courses
  • Students are to follow the requirements of the Handbook for the year they commenced the course.

    However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.

Marketing Communication and Advertising Major | 2019

The fields of marketing, communications and advertising deliver coordinated messages about products and services through many channels such as television, radio, social media, and experiential activities. They impact on a range of audiences, helping people make informed choices and influencing how they think, feel and consume products.

Entry Requirements & Credit Arrangements

Information on academic and English language requirements, as well as eligibility for credit for prior learning, is available from the UOW Course Finder.

Subjects Required for Major Study

Students studying the Marketing Communication and Advertising major will complete at least 48 credit points as outlined below:

Subject Code Subject Name Credit Points
Year 1
MGNT102 Business Communications 6
MARK101 Marketing Principles 6
Year 2
MARK221 Public Relations Concepts 6
MARK250 Advertising Practice and Creative Strategies 6
Year 3
BCM 303 Collaborative Production Workshop 6
MARK301 Digital Marketing 6
MARK322 Corporate Identity and Branding 6
MARK333 Integrated Marketing Communications Strategy (Capstone) 6

Minor Study

A 24 credit point minor in Marketing Communication and Advertising is available. Information can be found on the 2019 LHA General Schedule of Minors page.

Students cannot complete both a major and a minor in Marketing Communication and Advertising.

Marketing Communication and Advertising Major & Public Relations Minor

Students who wish to take a major in Marketing Communication and Advertising with a minor in Public Relations will undertake the following pattern of study.

Subject Code Subject Name Credit Points
Year 1
MARK101 Marketing Principles 6
MGNT102 Business Communications 6
Year 2
MARK220 Public Relations Writing 6
MARK221 Public Relations Concepts 6
MARK250 Advertising Practice and Creative Strategies 6
Year 3
MARK301 Digital Marketing 6
MARK321 Creative Public Relations Campaigns 6
MARK322 Corporate Identity and Branding 6
MARK333 Integrated Marketing Communications Strategy (Capstone) 6
BCM 303 Collaborative Production Workshop 6
Plus a minimum of TWO from the following:
MARK320 Social Marketing 6
MARK343 International Marketing 6
MARK395 Tourism Marketing 6

Click on subject codes in the above course structures for information on sessions of offer for each subject. To find out specific information on timetables, tutorials, and classes, visit the Timetable page.

Work Integrated Learning

Undertaking a work integrated learning experience during your university education is now a significant contributor to being competitive in securing employment in your field of choice when you graduate from UOW.

The Faculty of Law, Humanities and the Arts internship program provides students with an opportunity to apply the knowledge and skills acquired in their degree in a workplace setting.

Students' are also encouraged to consider CRLP200 'Career Ready Learning and Practice' (6cp). CRLP200 includes a quality assured workplace internship or industry project to give you that competitive edge by developing your professional skills through authentic learning in a real world context. You will focus on your career goals and receive career direction guidance, strengthen your resume and gain skills to navigate the rapidly changing world of work, develop your communication skills and begin to build a professional network.

Honours

See Bachelor of Communication and Media (Honours).

Other Information

For further information email: lha-enquiries@uow.edu.au

Last reviewed: 18 June, 2020