- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Social Marketing | 2018
Overview
The Social Marketing major presents students with a contemporary understanding of a strategic approach to social marketing to deliver positive social change and social value. Moving beyond a basic understanding of key concepts and ideas, this major considers the contemporary debate around what social marketing is and the key debates in the field.
This major considers the use of theory and research in social marketing programmes; examines the broad toolkit of strategies that can be used in strategic social marketing; and considers the relevance of critical social marketing.
Subjects Required for Major Study
A major in Social Marketing requires the successful completion of at least 48 credit points of subjects in accordance with the table below. The table illustrates the recommended progression for a Bachelor of Social Science student proceeding full-time.
Subject Code | Subject Name | Credit Points | Session(s) |
---|---|---|---|
Year 1 | |||
Spring | |||
MARK101 | Marketing Principles | 6 | Autumn, Spring, Summer 2018/2019 |
Year 2 | |||
MARK217 | Consumer Behaviour | 6 | Autumn |
MARK320 | Social Marketing | 6 | Spring |
Year 3 | |||
Autumn | |||
GEOG336 | Qualitative Research Design for Social Scientists | 6 | Autumn |
MARK333 | Integrated Marketing Communications Strategy | 6 | Autumn |
Spring | |||
HAS 348 | Social Innovation and Entrepreneurship | 6 | Spring |
Year 2 or 3 | |||
And 12 credit points from the following 200-level subjects: | |||
MARK205 | Introductory Marketing Research | 6 | Autumn |
GEOG231 | Maps and Apps for Social Scientists | 6 | Spring |
MARK270 | Services Marketing | 6 | Spring |
For information regarding timetables, tutorials, and classes please the visit the Timetables and Classes page.
Entry Requirements and Credit Arrangements
Information on academic and English language requirements, as well as eligibility for credit for prior learning, is available from the Course Finder.
Other Information
For further information please email: ssc@uow.edu.au