- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Marketing Communication and Advertising Major | 2018
This major is available to students enrolled in the Bachelor of Communication and Media.
The Marketing Communication and Advertising major will enable students to develop skills in the delivery of coordinated messages about products and services through various channels, such as television, radio, social media and experiential activities. Students will learn how to research, plan, execute and manage marketing campaigns and acquire skills in issue management, communications technology, product publicity, crisis communication, and media relations. This major prepares graduates for careers in advertising, public relations and corporate branding.
Subjects Required for Major Study
A major in Marketing Communication and Advertising will consist of at least 48 credit points as outlined below.
| Subject Code | Subject Name | Credit Points | |
|---|---|---|---|
| Year 1 | |||
| MGNT102 | Business Communications | 6 | |
| MARK101 | Marketing Principles | 6 | |
| Year 2 | |||
| MARK221 | Public Relations Concepts | 6 | |
| MARK250 | Advertising Practice and Creative Strategies | 6 | |
| Year 3 | |||
| BCM 303 | Collaborative Production Workshop | 6 | |
| MARK301 | Digital Marketing | 6 | |
| MARK322 | Corporate Identity and Branding | 6 | |
| MARK333 | Integrated Marketing Communications Strategy | 6 | |
Minor Study
A minor in Marketing Communication and Advertising is available.
Students cannot complete both a major and a minor in Marketing Communication and Advertising.
Minors appear on the transcript (academic record), but do not appear on the testamur. To have a minor study recorded, students must submit an Application to Declare or Change Intended Major/Minor.
Information regarding minors, including which subjects to take to complete a minor, are available on the 2018 General Schedule of Minors page.
Marketing Communication and Advertising Major & Public Relations Minor
Students who wish to take a major in Marketing Communication and Advertising with a minor in Public Relations will undertake the following pattern of study.
| Subject Code | Subject Name | Credit Points | |
|---|---|---|---|
| Core | |||
| MARK101 | Marketing Principles | 6 | |
| MGNT102 | Business Communications | 6 | |
| MARK220 | Public Relations Writing | 6 | |
| MARK221 | Public Relations Concepts | 6 | |
| MARK250 | Advertising Practice and Creative Strategies | 6 | |
| MARK301 | Digital Marketing | 6 | |
| MARK320 | Social Marketing | 6 | |
| MARK321 | Creative Public Relations Campaigns | 6 | |
| MARK322 | Corporate Identity and Branding | 6 | |
| MARK333 | Integrated Marketing Communications Strategy | 6 | |
| MARK343 | International Marketing | 6 | |
| MARK395 | Tourism Marketing | 6 | |
Timetables
Click on subject codes in the above course structure for information on sessions of offer for each subject.
To find out specific information on timetables, tutorials, and classes, visit the Timetable page.
Work Integrated Learning
Undertaking a work integrated learning (WIL) experience during your university education is now a significant contributor to being competitive in securing employment in your field of choice when you graduate from UOW.
The Faculty of Law, Humanities and the Arts internship program provides students with an opportunity to apply the knowledge and skills acquired in their degree in a workplace setting.
Students' are also encouraged to consider CRLP200 (6cp). CRLP200 includes a quality assured workplace internship or industry project to give you that competitive edge by developing your professional skills through authentic learning in a real world context. You will focus on your career goals and receive career direction guidance, strengthen your resume and gain skills to navigate the rapidly changing world of work, develop your communication skills and begin to build a professional network.
Entry Requirements & Credit Arrangements
Information on academic and English language requirements, as well as eligibility for credit for prior learning, is available from the UOW Course Finder.
Other Information
For further information email: lha-enquiries@uow.edu.au