2017 Undergraduate Courses
  • Students are to follow the requirements of the Handbook for the year they commenced the course.

    However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.

Health Communication & Marketing Studies (Dean's Scholar) | 2017


The major in Health Communication & Marketing Studies is an ideal first degree for those interested in a career that enhances the health of the community, with core areas of study including health promotion; social marketing and health communication; planning and managing a health program or project; understanding the health of populations; and skills in obtaining, reviewing and analysing health information.

The Health Communication & Marketing Studies major is an important area of public health, growing in prominence as the value of social marketing is further investigated. Job opportunities include media and communication advisers e.g. with non-government organisations such as the Cancer Council.

Subjects Required for Major Study

To qualify for award of the major Health Communication & Marketing Studies, Dean's Scholar students must complete a total of at least 144 credit points as specified in the table below.   No more than 60 credit points in total may be taken at 100 level.

Subject Code subject Name Credit Points Session(s)
Year 1
HAS 130 Social Determinants of Health 6 Autumn
MEDI110 Human Growth Nutrition and Exercise 6 Autumn
INDS150 Introduction to Indigenous Australia 6 Autumn
Select ONE of the following two subjects:
PSYC101 Introduction to Behavioural Science 6 Autumn, Summer 2017/2018
PSYC121 Foundations of Psychology A 6 Autumn
MEDI150 Fundamental Concepts in Food and Nutrition 6 Spring
MARK213 Marketing Principles 6 Autumn, Spring
Select ONE of the following two subjects:
PSYC123 Research Methods and Statistics 6 Spring
STAT251 Fundamentals of Biostatistics 6 Spring
Plus one 6 credit point elective subject*
Year 2
HAS 230 Contemporary Public Health Issues 6 Autumn
HAS 231 Health Promotion 6 Autumn
BCM 110 Introduction to Communication and Media Studies 6 Autumn
MARK217 Consumer Behaviour 6 Autumn
HAS 251 Introduction to Epidemiology 6 Spring
MARK320 Social Marketing 6 Spring
HAS 233 Leadership, Scholarship and Social Change 6 Spring
Plus one 6 credit point MARK or BCM subject at 200 or 300 level
Year 3
HAS 349 Research Skills in Public Health 6 Autumn
Plus 18 credit points of elective subject at 200 or 300 level*
HAS 347 Social Sciences Project** 6 Spring
HAS 348 Social Innovation and Entrepreneurship 6 Spring
HAS 351 Health Promotion Competencies 6 Spring
Plus one 6 credit point elective subject at 200 or 300 level*

* Elective subjects may be chosen from the General Schedule. Subjects from the Sciences or Social Sciences are recommended for this degree. 

** High achieving students interested in undertaking a limited international work placement of three to four weeks in a public health related field during either the Summer or Winter recess periods have the option to complete HAS 335 in place of HAS 347. To be eligible to undertake HAS 335 students must have a minimum credit grade in all core 200 level subjects.  Students who wish to be eligible to apply for an OS-Help loan should undertake HAS 335 in Autumn session of the final year of the degree.

Last reviewed: 1 November, 2016