2017 Undergraduate Courses
  • Students are to follow the requirements of the Handbook for the year they commenced the course.

    However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.

Marketing | 2017


Marketing is about generating products and services to meet a defined customer need. It’s also about establishing a competitive advantage by effective positioning in the market with reference to product, promotion, pricing and distribution strategies. In addition to commercial marketing, the industry has diversified into specialist marketing applications including social marketing and not-for-profit marketing. You will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels to the product positioning and the effectiveness of market research. You’ll learn about how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications. You will also see how marketing can influence positive change in social behaviour.

A Marketing minor can be completed at the Shoalhaven Campus and at UOW's Education Centres in Batemans Bay, Bega, Loftus and Moss Vale. Applicants should contact the individual Education Centres for information regarding subject availability.

Subjects Required for Major Study 

Subject CodeSubject NameCredit PointsSession(s)
MARK205Introductory Marketing Research6Autumn
MARK217Consumer Behaviour6Autumn
MARK210Marketing Effectiveness6Spring
MARK333Integrated Marketing Communications Strategy6Autumn
MARK344Marketing Strategy6Spring
Plus 18 credit points from the following subjects:
COMM391Professional Experience in Business6Autumn, Spring
MARK250Advertising Practice and Creative Strategies6Spring
MARK270Services Marketing6Spring
MARK301Digital Marketing6Autumn
MARK305Advanced Marketing Research6Not on offer in 2017
MARK317Business to Business Marketing6Not on offer in 2017
MARK320Social Marketing6Spring
MARK343International Marketing6Autumn
MARK356Creating & Marketing New Products6Autumn
MARK395Tourism Marketing6Spring
MGNT314Strategic Management**6Autumn, Spring

**Note: Students can count MGNT314 Strategic Management in their Marketing major only if they also complete a major in Management, Human Resource Management or Supply Chain Management.

Credit Arrangements

Credit and articulation arrangements are available from the Course Finder. Refer to UOW's credit arrangements for information on how to apply for credit.

Professional Recognition/Accreditation

The Bachelor of Commerce (Marketing) enables graduates to meet the educational and membership requirements for relevant professional associations. For more information, visit Professional Accreditation and Recognition.

Other information

Further information is available at:
UOW Course Finder 
Email: business-enquiries@uow.edu.au

Last reviewed: 8 March, 2017