2017 Undergraduate Courses
  • Students are to follow the requirements of the Handbook for the year they commenced the course.

    However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.

Social Marketing | 2017


The Social Marketing major presents students with a contemporary understanding of a strategic approach to social marketing to deliver positive social change and social value. Moving beyond a basic understanding of key concepts and ideas, this major considers the contemporary debate around what social marketing is and the key debates in the field.

This major considers the use of theory and research in social marketing programmes; examines the broad toolkit of strategies that can be used in strategic social marketing; and considers the relevance of critical social marketing.

Subjects Required for Major Study

A major in Social Marketing requires the successful completion of at least 48 credit points of subjects in accordance with the table below. The table illustrates the recommended progression for a Bachelor of Social Science student proceeding full-time. 

Subject Code Subject Name Credit Points Session(s)
Year 1
MARK101Marketing Principles6Autumn, Spring, Summer 2017/2018
Year 2
MARK217Consumer Behaviour6Autumn
MARK320Social Marketing6Spring
Year 3
GEOG336Qualitative Research Design for Social Scientists6Autumn
MARK333Integrated Marketing Communications Strategy6Autumn
HAS 348Social Innovation and Entrepreneurship6Spring
Year 2 or 3
And 12 credit points from the following 200-level subjects:
MARK205Introductory Marketing Research6Autumn
GEOG231Maps and Apps for Social Scientists6Spring
MARK270Services Marketing6Spring


Credit Arrangements

Credit and articulation arrangements are available from the Course Finder. Refer to UOW's credit arrangements for information on how to apply for credit.

Other Information

Further information is available at:
UOW Course Finder
Email: ssc@uow.edu.au

Last reviewed: 8 November, 2016