2017 Undergraduate Courses
  • Students are to follow the requirements of the Handbook for the year they commenced the course.

    However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.

Marketing Communication and Advertising Major | 2017

This information is for students commencing their course in 2017. Students follow the rules and requirements for the year they commenced their course. Please refer to the Archives link in the menu for years prior to 2017.

This area of study will provide an understanding of the important roles that business and marketing communication play in engaging, building and maintaining key relationships with a diverse set of stakeholder groups, including employees and customers.

Compulsory communication-orientated subjects including Advertising, Public Relations and Corporate Branding ensure that students are exposed to relational concepts via an appropriate mix of theory, practice and application. Elective subjects allow students to consider and apply these concepts within other important marketing contexts, such as International Marketing, Internet Marketing, Tourism Marketing and Social Marketing.

Students will gain access to real world organisations and communication projects, aiding understanding while providing critical experience in preparation for future employment.

Subjects Required for Major Study

A major in Marketing Communication and Advertising will consist of at least 48 credit points as outlined below. 

Subject Code Subject Name Credit Points Session(s)
MGNT102 Business Communications 6 Autumn, Spring, Summer 2017/2018
MARK101 Marketing Principles 6 Autumn, Spring, Summer 2017/2018
MARK221 Public Relations Concepts 6 Autumn
MARK250 Advertising Practice and Creative Strategies 6 Spring
MARK333 Integrated Marketing Communications Strategy 6 Autumn
MARK322 Corporate Identity and Branding 6 Spring
Plus TWO from the following:
MARK301 Digital Marketing 6 Autumn
MARK320 Social Marketing 6 Spring
MARK343 International Marketing 6 Autumn
MARK395 Tourism Marketing 6 Spring

Subjects Required for Minor Study

 A minor in Marketing Communication and Advertising is available. 

Marketing Communication and Advertising Major & Public Relations Minor

Students who wish to take a major in Marketing Communication and Advertising with a minor in Public Relations will undertake the following pattern of study.

Subject Code Subject Name Credit Points Session(s)
MARK101Marketing Principles6Autumn, Spring, Summer 2017/2018
MGNT102Business Communications6Autumn, Spring, Summer 2017/2018
MARK220Public Relations Writing6Spring
MARK221Public Relations Concepts6Autumn
MARK250Advertising Practice and Creative Strategies6Spring
MARK301Digital Marketing6Autumn
MARK320Social Marketing6Spring
MARK321Creative Public Relations Campaigns6Autumn
MARK322Corporate Identity and Branding6Spring
MARK333Integrated Marketing Communications Strategy6Autumn
MARK343International Marketing6Autumn
MARK395Tourism Marketing6Spring

Credit Arrangements

Credit and articulation arrangements are available from the Course Finder. Refer to UOW's credit arrangements for information on how to apply for credit.

Other Information

Further information is available at:

UOW Course Finder
Email: lha-enquiries@uow.edu.au

Last reviewed: 16 August, 2017