- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Marketing Communication and Advertising Major | 2017
This area of study will provide an understanding of the important roles that business and marketing communication play in engaging, building and maintaining key relationships with a diverse set of stakeholder groups, including employees and customers.
Compulsory communication-orientated subjects including Advertising, Public Relations and Corporate Branding ensure that students are exposed to relational concepts via an appropriate mix of theory, practice and application. Elective subjects allow students to consider and apply these concepts within other important marketing contexts, such as International Marketing, Internet Marketing, Tourism Marketing and Social Marketing.
Students will gain access to real world organisations and communication projects, aiding understanding while providing critical experience in preparation for future employment.
Subjects Required for Major Study
A major in Marketing Communication and Advertising will consist of at least 48 credit points as outlined below.
| Subject Code | Subject Name | Credit Points | Session(s) |
|---|---|---|---|
| Core | |||
| MGNT102 | Business Communications | 6 | Autumn, Spring, Summer 2017/2018 |
| MARK101 | Marketing Principles | 6 | Autumn, Spring, Summer 2017/2018 |
| MARK221 | Public Relations Concepts | 6 | Autumn |
| MARK250 | Advertising Practice and Creative Strategies | 6 | Spring |
| MARK333 | Integrated Marketing Communications Strategy | 6 | Autumn |
| MARK322 | Corporate Identity and Branding | 6 | Spring |
| Plus TWO from the following: | |||
| MARK301 | Digital Marketing | 6 | Autumn |
| MARK320 | Social Marketing | 6 | Spring |
| MARK343 | International Marketing | 6 | Autumn |
| MARK395 | Tourism Marketing | 6 | Spring |
Subjects Required for Minor Study
A minor in Marketing Communication and Advertising is available.
Marketing Communication and Advertising Major & Public Relations Minor
Students who wish to take a major in Marketing Communication and Advertising with a minor in Public Relations will undertake the following pattern of study.
| Subject Code | Subject Name | Credit Points | Session(s) |
|---|---|---|---|
| Core | |||
| MARK101 | Marketing Principles | 6 | Autumn, Spring, Summer 2017/2018 |
| MGNT102 | Business Communications | 6 | Autumn, Spring, Summer 2017/2018 |
| MARK220 | Public Relations Writing | 6 | Spring |
| MARK221 | Public Relations Concepts | 6 | Autumn |
| MARK250 | Advertising Practice and Creative Strategies | 6 | Spring |
| MARK301 | Digital Marketing | 6 | Autumn |
| MARK320 | Social Marketing | 6 | Spring |
| MARK321 | Creative Public Relations Campaigns | 6 | Autumn |
| MARK322 | Corporate Identity and Branding | 6 | Spring |
| MARK333 | Integrated Marketing Communications Strategy | 6 | Autumn |
| MARK343 | International Marketing | 6 | Autumn |
| MARK395 | Tourism Marketing | 6 | Spring |
Credit Arrangements
Credit and articulation arrangements are available from the Course Finder. Refer to UOW's credit arrangements for information on how to apply for credit.
Other Information
Further information is available at:
UOW Course Finder
Email: lha-enquiries@uow.edu.au