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The Social Marketing major presents students with a contemporary understanding of a strategic approach to social marketing to deliver positive social change and social value. Moving beyond a basic understanding of key concepts and ideas, this major considers the contemporary debate around what social marketing is and the key debates in the field.
This major considers the use of theory and research in social marketing programmes; examines the broad toolkit of strategies that can be used in strategic social marketing; and considers the relevance of critical social marketing.
Subjects Required for Major Study
A major in Social Marketing requires the successful completion of at least 48 credit points of subjects in accordance with the table below. The table illustrates the recommended progression for a Bachelor of Social Science student proceeding full-time.
|Qualitative Research Design for Social Scientists
|Autumn First Offered 2017
|Integrated Marketing Communications Strategy
|Social Innovation and Entrepreneurship
|Spring First Offered in 2017
|Year 2 or 3
|And 12 credit points from the following 200-level subjects:
|Introductory Marketing Research
|Spatial Technologies for the Social Sciences