- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Graduate Certificate in Public Relations | 2017
Testamur Title of Degree: | Graduate Certificate in Public Relations |
Abbreviation: | GCertPubRel |
UOW Course Code: | 1166 |
CRICOS Code: | N/A |
Total Credit Points: | 24 |
Duration: | 12 months part time |
Home Faculty: | Faculty of Business |
Intake Sessions: | Trimester 1 |
Delivery Mode: | Flexible |
Delivery Campus: | Sydney |
Additional Information: | Course Finder |
Overview
The Graduate Certificate in Public Relations is designed for those considering a new career in Public Relations as well for those practitioners seeking to enhance their contemporary public relations and communication knowledge.
Participants will gain an advanced understanding of:
- Theoretical principles and practical knowledge and skills in managing professional public relations activities.
- A range of traditional and new media practices and their applications for public relations management in complex business environments.
- How to build and enhance relationships with multiple stakeholders through techniques including communicating effectively in a variety of business contexts.
- How to initiate, plan, manage and evaluate public relations strategies and tactics.
- The legal, social, ethical and cultural issues impacting today’s public relations practice.
Entry Requirements
Academic requirements and English requirements are available from the Course Finder.
Course Learning Outcomes
Students graduating from the Graduate Certificate in Public Relations will be able to:
- Analyse and explain the theoretical principles and practical knowledge and skills in managing activities of professional public relations.
- Demonstrate an understanding of a range of traditional and new media practices and their applications for public relations in complex business environments.
- Evaluate complex ideas relevant to public relations management and implement change-related practices.
- Make independent judgements in a range of business communication contexts for development and maintenance of relationships with various stakeholders.
- Propose, manage and evaluate public relations strategies
- Demonstrate sensitivity to legal, social, ethical and cultural issues and implications related to communication processes involved in public relations management
Course Structure
Candidates are required to complete a total of four (4) core subjects (24 credit points) as follows:
| Subject Code | subject Name | Credit Points | Session(s) |
|---|---|---|---|
| MARK805 | Strategic Public Relations | 6 | Trimester 1 |
| MARK806 | Applied Public Relations | 6 | Annual |
| MARK807 | Issues and Crisis Management | 6 | Trimester 2 |
| MARK808 | Corporate Communication | 6 | Trimester 3 |
PLEASE NOTE: Not all subjects are offered at all locations, and subject and session offerings may change prior to the commencement of session. Students are advised to check the latest information available on the Subject Database by clicking the subject codes above
.
Credit Arrangements
Credit and articulation arrangements are available from the Course Finder. Refer to UOW's credit arrangements for information on how to apply for credit.
Other Information
Further information is available at:
UOW Course Finder
Website: www.uow.edu.au/business
Email: business-enquiries@uow.edu.au