- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Health Communication & Marketing Studies
The course information on this page is for new students commencing their degree in 2016 only.
Students should follow the rules and requirements for the year that they commenced their course. The online course information for years prior to 2016 are available from the Archives link in the menu.
Students should also review current subject availabilities via the Subject Descriptions link in the menu.
Overview
The major in Health Communication & Marketing Studies is an ideal first degree for those interested in a career that enhances the health of the community, with core areas of study including health promotion; social marketing and health communication; planning and managing a health program or project; understanding the health of populations; and skills in obtaining, reviewing and analysing health information.
The Health Communication & Marketing Studies major is an important area of public health, growing in prominence as the value of social marketing is further investigated. Job opportunities include media and communication advisers e.g. with non-government organisations such as the Cancer Council.
Subjects Required for major
To qualify for award of the major Health Communication & Marketing Studies, Dean's Scholar students must complete a total of at least 144 credit points as specified in the table below. No more than 60 credit points in total may be taken at 100 level.
| Subject Code | Subject Name | Credit Points | Session(s) |
|---|---|---|---|
| Year 1 | |||
| Autumn | |||
| HAS 130 | Social Determinants of Health | 6 | Autumn |
| MEDI110 | Human Growth Nutrition and Exercise | 6 | Autumn |
| INDS150 | Introduction to Indigenous Australia | 6 | Autumn |
| Select ONE of the following TWO subjects: | |||
| PSYC101 | Introduction to Behavioural Science | 6 | Autumn |
| PSYC121 | Foundations of Psychology A | 6 | Autumn |
| Spring | |||
| MEDI150 | Fundamental Concepts in Food and Nutrition | 6 | Spring |
| MARK213 | Marketing Principles | 6 | Autumn, Spring |
| Select ONE of the following TWO subjects: | |||
| PSYC123 | Research Methods and Statistics | 6 | Spring |
| STAT251 | Fundamentals of Biostatistics | 6 | Spring |
| Plus ONE 6 credit point elective subject* | 6 | Spring | |
| Year 2 | |||
| Autumn | |||
| HAS 230 | Contemporary Public Health Issues | 6 | Autumn |
| HAS 231 | Health Promotion | 6 | Autumn |
| BCM 110 | Introduction to Communication and Media Studies | 6 | Autumn |
| MARK217 | Consumer Behaviour | 6 | Autumn |
| Spring | |||
| HAS 251 | Introduction to Epidemiology | 6 | Spring |
| MARK320 | Social Marketing | 6 | Spring |
| HAS 233 | Leadership, Scholarship and Social Change | 6 | Spring |
| Plus ONE 6 credit point MARK or BCM subject at 200 or 300 level | 6 | Spring | |
| Year 3 | |||
| Autumn | |||
| HAS 349 | Research Skills in Public Health | 6 | Autumn First Offered 2017 |
| Plus 18 credit points of elective subjects at 200 or 300 level* | 18 | Autumn | |
| Spring | |||
| HAS 351 | Health Promotion Competencies | 6 | Spring First Offered 2017 |
| HAS 347 | Social Sciences Project** | 6 | Spring First Offered 2017 |
| HAS 348 | Social Innovation and Entrepreneurship | 6 | Spring First Offered 2017 |
| Plus ONE 6 credit point elective subject at 200 or 300 level* | 6 | Spring | |
* Elective subjects may be chosen from the General Schedule. Subjects from the Sciences or Social Sciences are recommended for this degree.
** High achieving students interested in undertaking a limited international work placement of three to four weeks in a public health related field during either the Summer or Winter recess periods have the option to complete HAS 335 in place of HAS 347 . To be eligible to undertake HAS 335 students must have a minimum credit grade in all core 200 level subjects. Students who wish to be eligible to apply for an OS-Help loan should undertake HAS 335 in Autumn session of the final year of the degree.