Undergraduate Courses
  • Students are to follow the requirements of the Handbook for the year they commenced the course.

    However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.

Public Relations

The course information on this page is for new students commencing their degree in 2016 only. 

Students should follow the rules and requirements for the year that they commenced their course. The online course information for years prior to 2016 are available from the Archives link in the menu.

Students should also review current subject availabilities via the Subject Descriptions link in the menu.

If you’re interested in people and love to write, have good analytical skills and are able to work under pressure, a career in public relations (PR) may be right for you. It covers a variety of subjects including business communication, PR concepts, PR strategies, corporate identity and branding, marketing communications and advertising and PR campaigns.

You will learn how to communicate effectively with internal and external stakeholders using a range of media, including blog posts and social media, develop effective media relations and campaign plans, and write reports, speeches, video and presentation scripts, and strategic organisational responses.

UOW's PR major draws upon communication theory and teaches you how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and to critically evaluate the role of PR in society and organisations.

Subjects Required for Major Study

 

Subject Codesubject NameCredit PointsSession(s)
MGNT102Business Communications*6Autumn, Spring
MARK221Public Relations Concepts6Autumn
MARK220Public Relations Writing6Spring
MARK250Advertising Practice and Creative Strategies6Spring
MARK301Digital Marketing6Autumn
MARK321Creative Public Relations Campaigns6Autumn
MARK322Corporate Identity and Branding6Spring
MARK333Integrated Marketing Communications Strategy6Autumn

Note: Students selecting the major in Public Relations(PR)  must undertake MGNT102.
MGNT102 is a required subject for the PR major.
To ensure you have completed the 144 credit points required for your degree you will need to select ONE more 6 credit point Faculty of Business elective subject.
For students planning to complete a double major OR a double degree please consult an academic advisor.

Credit Arrangements

Credit and articulation arrangements are available from the Course Finder. Refer to UOW's credit arrangements for information on how to apply for credit.

PROFESSIONAL RECOGNITION/ACCREDITATION

The Bachelor of Commerce (Public Relations) enables graduates to meet the membership requirements of relevant professional associations. For more information, visit Professional Accreditation and Recognition.

Other information

Further information is available at:
UOW Course Finder 
Email: business-enquiries@uow.edu.au

Last reviewed: 14 October, 2015