Marketing Communication and Advertising

The course information on this page is for new students commencing their degree in 2016 only. 

Students should follow the rules and requirements for the year that they commenced their course. The online course information for years prior to 2016 are available from the Archives link in the menu.

Students should also review current subject availabilities via the Subject Descriptions link in the menu.

This area of study will provide an understanding of the important roles that business and marketing communication play in engaging, building and maintaining key relationships with a diverse set of stakeholder groups, including employees and customers.

Compulsory communication-orientated subjects including Advertising, Public Relations and Corporate Branding ensure that students are exposed to relational concepts via an appropriate mix of theory, practice and application. Elective subjects allow students to consider and apply these concepts within other important marketing contexts, such as International Marketing, Internet Marketing, Tourism Marketing and Social Marketing.

Students will gain access to real world organisations and communication projects, aiding understanding while providing critical experience in preparation for future employment.

Subjects Required for Major Study

A major in Marketing Communication and Advertising will consist of at least 48 credit points as outlined below. 

Subjects Required for Minor Study

 A minor in Marketing Communication and Advertising is available. 

Marketing Communication and Advertising Major & Public Relations Minor

Students who wish to take a major in Marketing Communication and Advertising with a minor in Public Relations will undertake the following pattern of study.

Credit Arrangements

Refer to UOW's credit arrangements for information on how to apply for credit.

Other Information

Further information is available at:
Email: lha-enquiries@uow.edu.au