- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Graduate Certificate in Marketing
The course information on this page is for new students commencing their degree in 2016 only.
Students should follow the rules and requirements for the year that they commenced their course. The online course information for years prior to 2016 are available from the Archives link in the menu.
Students should also review current subject availabilities via the Subject Descriptions link in the menu.
Testamur Title of Degree: | Graduate Certificate in Marketing |
Abbreviation: | GCertMark |
UOW Course Code: | 1196 |
CRICOS Code: | N/A |
Total Credit Points: | 24 |
Duration: | 2 trimesters part-time |
Home Faculty: | Faculty of Business |
Intake Session(s): | Trimester 1, 2, 3 |
Delivery Mode: | On-campus (Face-to-face) |
Delivery Campus: | Wollongong |
Additional Information: |
Overview
The Graduate Certificate in Marketing is designed for those who are seeking to progress their career in Marketing or those currently working in the industry who wish to gain a relevant postgraduate qualification to update their skills and knowledge.
Entry Requirements
Academic requirements and English requirements are available from the Course Finder.
Course Learning Outcomes
Students graduating from the Graduate Certificate in Marketing will be able to:
- Demonstrate an advanced discipline-specific knowledge in core areas of business.
- Synthesise relevant principles and concepts in a business context.
- Propose integrated solutions to business problems using theoretical knowledge, technical skills, critical and/ or creative thinking.
- Apply principles of social responsibility when critically evaluating situations and making business decisions.
- Communicate complex disciplinary information for the intended audience and purpose: (a) orally and, (b) in writing.
- Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.
Course Structure
Candidates are required to complete four (4) subjects (24 credit points) according to the list below.
| Subject Code | Subject Name | Credit Points | Session(s) |
|---|---|---|---|
| MARK804 * | Principles of Marketing Management | 6 | Trimester 1, Trimester 2, Trimester 3 |
| MARK936 | Consumer Behaviour | 6 | Trimester 1, Trimester 3 |
| MARK940 | Marketing Communications | 6 | Trimester 3 |
| MARK977 | Research For Marketing Decisions | 6 | Trimester 1, Trimester 2 |
| * Students should complete this subject within their first session of study. Those who have an academic background in Marketing to complete MARK935 Marketing Strategy in place of MARK804 Principles of Marketing Management. | |||
PLEASE NOTE: Subject and session offerings may change prior to the commencement of session. Students are advised to check the latest information available on the Subject Database.
Credit Arrangements
Credit and articulation arrangements are available from the Course Finder. Refer to UOW's credit arrangements for information on how to apply for credit.
Other Information
Further information is available at:
UOW Course Finder
Website: www.uow.edu.au/business
Email: business-enquiries@uow.edu.au