- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Public Relations
If you’re interested in people and love to write, have good analytical skills and are able to work under pressure, a career in public relations (PR) may be right for you. It covers a variety of subjects including business communication, PR concepts, PR strategies, corporate identity and branding, marketing communications and advertising and PR campaigns.
You will learn how to communicate effectively with internal and external stakeholders using a range of media, including blog posts and social media, develop effective media relations and campaign plans, and write reports, speeches, video and presentation scripts, and strategic organisational responses.
UOW's PR major draws upon communication theory and teaches you how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and to critically evaluate the role of PR in society and organisations.
Subjects Required for Major Study
| Subject Code | subject Name | Credit Points | Session(s) |
|---|---|---|---|
| MGMT102 | Business Communications | 6 | Autumn, Spring |
| PRMM201 | Public Relations Concepts | 6 | Autumn |
| PRMM202 | Creative Public Relations Strategy | 6 | Spring |
| PRMM301 | Public Relations Campaigns | 6 | Autumn |
| PRMM303 | Corporate Identity and Branding | 6 | Spring |
| MARK250 | Advertising Practice and Creative Strategies | 6 | Spring |
| MARK320 | Social Marketing | 6 | Spring |
| MARK333 | Marketing Communications & Advertising | 6 | Autumn |
Credit Arrangements
Credit and articulation arrangements are available from the Course Finder. Refer to UOW's credit arrangements for information on how to apply for credit.
PROFESSIONAL RECOGNITION/ACCREDITATION
The Bachelor of Commerce (Public Relations) enables graduates to meet the membership requirements of relevant professional associations. For more information, visit Professional Accreditation and Recognition.
Other information
Further information is available at:
UOW Course Finder
Email: business-enquiries@uow.edu.au