- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Social Marketing
The Social Marketing major presents students with a contemporary understanding of a strategic approach to social marketing to deliver positive social change and social value. Moving beyond a basic understanding of key concepts and ideas, this major considers the contemporary debate around what social marketing is and the key debates in the field.
This major considers the use of theory and research in social marketing programmes; examines the broad toolkit of strategies that can be used in strategic social marketing; and considers the relevance of critical social marketing.
Subjects Required for Major Study
A major in Social Marketing requires the successful completion of 48 credit points of subjects in accordance with the table below. The table illustrates the recommended progression for a Bachelor of Social Science student commencing in 2015 and proceeding full-time.
Note: Bachelor of Social Science core subject HAS220 will be completed in Spring of Year 2 in this progression.
| Subject Code | subject Name | Credit Points | Session(s) |
|---|---|---|---|
| Year 1 | |||
| Spring | |||
| MARK101 | Marketing Principles | 6 | Autumn, Spring, Summer 2015/2016 |
| Year 2 | |||
| MARK217 | Consumer Behaviour | 6 | Autumn |
| And two subjects selected from: | |||
| MARK205 | Introductory Marketing Research | 6 | Autumn |
| GEOG231 | Spatial Technologies for the Social Sciences | 6 | Spring |
| MARK270 | Services Marketing | 6 | Spring |
| Year 3 | |||
| Autumn | |||
| GEOG336 | Qualitative Research Design for Social Scientists | 6 | First Offered 2017 |
| MARK333 | Marketing Communications & Advertising | 6 | Autumn |
| Spring | |||
| MARK320 | Social Marketing | 6 | Spring |
| HAS 348 | Social Innovation and Entrepreneurship | 6 | First Offered 2017 |
Credit Arrangements
Credit and articulation arrangements are available from the Course Finder. Refer to UOW's credit arrangements for information on how to apply for credit.
Other Information
Further information is available at:
UOW Course Finder
Email: ssc@uow.edu.au