Marketing Communication and Advertising

This area of study will provide an understanding of the important roles that business and marketing communication play in engaging, building and maintaining key relationships with a diverse set of stakeholder groups, including employees and customers.

Compulsory communication-orientated subjects including Advertising, Public Relations and Corporate Branding ensure that students are exposed to relational concepts via an appropriate mix of theory, practice and application. Elective subjects allow students to consider and apply these concepts within other important marketing contexts, such as International Marketing, Internet Marketing, Tourism Marketing and Social Marketing.

Students will gain access to real world organisations and communication projects, aiding understanding while providing critical experience in preparation for future employment.

Subjects Required for Major Study

Students must complete MGMT102 (Business Communication) as part of this major, plus:

Subjects Required for Minor Study

Students may not cross-count any subjects from the minor in any other minor or major study. This version of the minor is therefore not available to students undertaking the Bachelor of Commerce either as a single degree or in any double degree combination. Students enrolled in the Bachelor of Commerce and related double degrees, for whom MARK101 is a compulsory subject, may complete a minor in Marketing Communication and Advertising by substituting MGMT102 as follows:

Marketing Communication and Advertising Major & Public Relations Minor

Students who wish to take a major in Marketing Communication and Advertising with a minor in Public Relations will undertake the following pattern of study.

Credit Arrangements

Refer to UOW's credit arrangements for information on how to apply for credit.

Other Information

Further information is available at:
Email: lha-enquiries@uow.edu.au