- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Graduate Certificate in Marketing
Testamur Title of Degree: | Graduate Certificate in Marketing |
Abbreviation: | GCertMark |
UOW Course Code: | 1196 |
CRICOS Code: | N/A |
Total Credit Points: | 24 |
Duration: | 2 trimesters part-time |
Home Faculty: | Faculty of Business |
Intake Session(s): | Trimester 2, 3 |
Delivery Mode: | On-campus (Face-to-face) |
Delivery Campus: | Wollongong |
Additional Information: |
Overview
The Graduate Certificate in Marketing is designed for those who are seeking to progress their career in Marketing or those currently working in the industry who wish to gain a relevant postgraduate qualification to update their skills and knowledge.
Entry Requirements
Academic requirements and English requirements are available from the Course Finder.
Course Learning Outcomes
Students graduating from the Graduate Certificate in Marketing will be able to:
- Demonstrate an advanced discipline-specific knowledge in core areas of business.
- Synthesise relevant principles and concepts in a business context.
- Propose integrated solutions to business problems using theoretical knowledge, technical skills, critical and/ or creative thinking.
- Apply principles of social responsibility when critically evaluating situations and making business decisions.
- Communicate complex disciplinary information for the intended audience and purpose: (a) orally and, (b) in writing.
- Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.
Course Structure
Candidates are required to complete four (4) subjects (24 credit points) according to the list below.
| Subject Code | Subject Name | Credit Points | Session(s) |
|---|---|---|---|
| Compulsory Subjects | |||
| TBS 804 | Principles of Marketing Management* | 6 | Trimester 1, Trimester 2, Trimester 3 |
| MARK935 | Marketing Strategy | 6 | Trimester 1, Trimester 2 |
| MARK936 | Consumer Behaviour | 6 | Trimester 1, Trimester 3 |
| MARK920 | Social Marketing | 6 | Trimester 3 |
| * Students should complete this subject within their first session of study. Those who have an academic background in Marketing may complete one of the elective^ subjects listed below in place of the TBS804 Marketing Management (subject to academic approval): | |||
| MARK901 | Digital Marketing | 6 | Not offered in 2015 |
| MARK938 | Managing Services and Relationship Marketing | 6 | Not offered in 2015 |
| MARK940 | Marketing Communications | 6 | Trimester 3 |
| MARK956 | Creating and Marketing New Products | 6 | Not offered in 2015 |
| MARK957 | International Marketing Strategy | 6 | Trimester 2, Trimester 3 |
| MARK977 | Research For Marketing Decisions | 6 | Trimester 1, Trimester 2 |
| MARK980 | Strategic Brand Management | 6 | Trimester 2 |
| MARK997 | Retail Marketing Management | 6 | Not offered in 2015 |
| TBS 908 | Supply Chain Management | 6 | Trimester 1, Trimester 2, Trimester 3 |
| TBS 923 | Contemporary Issues in International Business | 6 | Not offered in 2015 |
^ Note that a limited number of elective subjects will be offered each session.
PLEASE NOTE: Subject and session offerings may change prior to the commencement of session. Students are advised to check the latest information available on the Subject Database.
Credit Arrangements
Credit and articulation arrangements are available from the Course Finder. Refer to UOW's credit arrangements for information on how to apply for credit.
Other Information
Further information is available at:
UOW Course Finder
Website: www.uow.edu.au/business
Email: business-enquiries@uow.edu.au