Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.

Health Communication & Marketing Studies

UAC Code: 757650

Course Description

The major in Health Communication & Marketing Studies is an ideal first degree for those interested in a career that enhances the health of the community, with core areas of study including health promotion; social marketing and health communication; planning and managing a health program or project; understanding the health of populations; and skills in obtaining, reviewing and analysing health information. The Health Communication & Marketing Studies major is an important area of public health, growing in prominence as the value of social marketing is further investigated. Job opportunities include media and communication advisers e.g. with non-government organisations such as the Cancer Council.

Course Requirements

The Bachelor of Public Health (Health Communication & Marketing Studies) requires the successful completion of 144 credit points of subjects in accordance with the course structure and recommended subject progression table below.

Subject Code	Subject Name	Session	Credit Points
Year 1
SHS 130	Public Health - Current Issues & their Determinants	Autumn	6
SHS 110	Human Growth, Nutrition and Exercise	Autumn	6
INDS150	Introduction to Indigenous Australia	Autumn	6
PSYC 101 Or PSYC 121	Introduction to Behavioural Science Foundations of Psychology A	Autumn Autumn	6 6
SHS 150	Fundamental Concepts in Food & Nutrition	Spring	6
PSYC123 Or STAT251	Theory Design & Statistics in Psychology Fundamentals of Biostatistics	Spring	6
MARK101	Marketing Principles	Autumn/Spring	6
Plus a further 6 credit points of elective subjects in Spring*
Year 2
SHS 230	Contemporary Public Health Issues	Autumn	6
SHS 231	Health Promotion	Autumn	6
BCM 110	Introduction to Communication and Media Studies	Autumn	6
MARK217	Consumer Behaviour	Autumn	6
SHS 251	Introduction to Epidemiology	Spring	6
MARK320	Social Marketing	Spring	6
Plus a further 12 credit points of elective/major subjects (one subject must be a BCM or MARK subject at 200 or 300 level) in Spring
Year 3
SHS 334	Research Skills in Public Health	Autumn	8
Plus a further 16 credit points of elective subjects in Autumn*
SHS 330	Health Promotion Competencies	Spring	8
SHS 333	Public Health Project	Spring	8
Plus a further 8 credit points of elective subjects In Spring*

* Elective subjects may be chosen from the Social Sciences; Science Medicine and Health or General Schedules.

Other Information

Further information is available at:
UOW Course Finder
Email: ssc@uow.edu.au

Last reviewed: 4 December, 2013