- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Public Relations
The Public Relations Major is designed to enable graduates to manage organizational communication with multiple stakeholders. The major emphasizes social innovation and community engagement alongside commercial imperatives.
The Public Relations Major focuses on communicating with internal and external constituencies and stakeholders, building strategic alliances, flexible networks, a market orientation and a sense of community. It covers a range of subjects including business communication, public relations concepts, public relations strategies, corporate identity and branding, marketing communications and advertising and public relations campaigns.
It is also valuable as a double major with marketing, communications and media studies and journalism.
Subjects required for major study
Compulsory Subjects | |||
Corporate Identity and Branding | 6 | ||
Interactive Public Relations | 6 | ||
Public Relations for Innovation and Change | 6 | ||
Plus one (1) subject from the following | |||
* Social Marketing | 6 | ||
* Consumer Behaviour | 6 | ||
* Marketing Communications | 6 | ||
Special Topic in Marketing A | 6 | ||
*Subject offered in this session by weekend study mode
Other information
Further information is available at:
UOW Course Finder
Email business-enquiries@uow.edu.au