- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Master of Commerce - Master of Strategic Management and Marketing
Testamur Title of Degree: | Master of Commerce - |
Abbreviation: | MCom-MStratMgmtMark |
UOW Course Code: | 1602 |
CRICOS Code: | 067075E |
Study Areas / Disciplines / My University Key words: | Business, Management, Marketing |
Total Credit Points: | 96 |
Duration: | 2 years full-time or part-time equivalent |
Home Faculty: | Faculty of Business |
Intake Session(s): | Trimester 1, 2, 3 |
Delivery Mode: | On Campus (Face-to-Face) |
Delivery Campus: | Wollongong |
Additional information: | Course Finder |
Course Description
Businesses and industries today are looking for graduates who have a broad commerce perspective. The Master of Commerce provides the fundamental skills which allow non-Commerce graduates to obtain a qualification in preparation for a career in either small or large scale business contexts.
The Master of Strategic Management and Marketing provides a thorough grounding in the theory and practice of both management and marketing, and a unique opportunity to develop a broad range of knowledge and skills that are of considerable value in a contemporary global economy.
Entry Requirements
Academic requirements, English requirements and credit transfer information are available from the Course Finder.
Course Structure
Students enrolled in this course are required to complete all of the prescribed subjects listed below. Students may also complete a Major study option within the Master of Commerce component. In line with the Master of Commerce course structure, students will complete 4 subjects, 24 credit points as listed within one of the major options listed below:
- Electronic Commerce
- Finance
- Organisational Innovation
- Public Relations
- Regional Development
MASTER OF COMMERCE | |||
Year 1 | |||
Subject Code | Subject Name | Credit Points | |
Accounting Foundations for Professionals | 6 | ||
Economics for Professionals | 6 | ||
Marketing Management | 6 | ||
Fundamentals of Management | 6 | ||
Plus four (4) Commerce 900-level subjects (excluding subjects contained in the Master of Strategic Management and Marketing schedule) | |||
MASTER OF STRATEGIC MANAGEMENT AND MARKETING | |||
Year 2 | |||
Subject Code | Subject Name | Credit Points | |
* Consumer Behaviour | 6 | ||
Research for Marketing Decisions | 6 | ||
* Strategic Brand Management | 6 | ||
Strategic Management | 6 | ||
Management of Change | 6 | ||
Organisational Analysis | 6 | ||
Plus one (1) from the following five (5) | |||
Human Resources Development | 6 | ||
Strategic Human Resource Management | 6 | ||
Innovation and Entrepreneurship | 6 | ||
Small Business Management | 6 | ||
Cross Cultural Management | 6 | ||
Plus one (1) from the following four (4) | |||
Marketing Strategy | 6 | ||
Managing Services and Relationship Marketing | 6 | ||
* Marketing Communications | 6 | ||
International Marketing Strategy | 6 | ||
*Subject offered in this session by weekend study mode
PLEASE NOTE:
- Students who hold a recognised degree in business or commerce may be permitted to substitute the core subjects in the Master of Commerce with other subjects approved by the course coordinator.
- Subject and session offerings may change prior to the commencement of session. Students are advised to check the latest information available on the Subject Database. A summary of subject session offerings is available here.
- Students enrolled in this degree may not graduate with a single degree during their candidature. Students are only eligible to graduate with a double degree.
WORK INTEGRATED LEARNING/INTERNSHIP SUBJECTS
GLOBAL WORKPLACE PRACTICE (GWP800)
An informative and intensive subject designed to meet the employment aspirations of international students to undertake work in Australia. This subject crosses boundaries between theory and practice and will maximise the student's potential to access workplace experiences leading to formal post-university employment options. Students will acquire and develop work-based learning skillsets; will critically examine the discourses and theories of intercultural competence, as well as develop cultural awareness and business communication skills that are fit-for-purpose regardless of students' career aspirations. It also provides an opportunity for students to integrate and apply their university knowledge in an industry context.
Trimester 2 and Spring 2014 applications for GWP800 on Wollongong Campus are now OPEN.
For more information on GWP800, visit the Work Integrated Learning website.
Professional Recognition/Accreditation
Graduates of the Master of Strategic Management and Marketing may be eligible for membership of relevant professional associations. For more information, visit Professional Accreditation and Recognition.
Other Information
Further information is available at:
UOW Course Finder
Email: business-enquiries@uow.edu.au