Postgraduate Courses
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    However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.

Graduate Certificate in Social Marketing for Health

Testamur Title of Degree:

Graduate Certificate in Social Marketing for Health

Abbreviation:

GCertSocMarkHlth

UOW Course Code:

1172

CRICOS Code:

N/A

Study Area / Disciplines / My University Key Words:

Business, Health, Medicine,Distance Education Programs, Health Promotion, Marketing

Total Credit Points:

24

Duration:

1 year part-time

Home Faculty:

Social Sciences

Delivery Session(s):

Autumn, Spring

Delivery Mode:

Flexible, Distance

Delivery Campus:

Wollongong

Additional Information:

Course Finder

Course Description

This course provides all the skills needed by students wanting to pursue a career in social marketing in a health related agency, or to pursue social marketing interventions as a practical way to approach a health problem. The core subjects provide grounding in the key skills needed in the process of planning, implementing and evaluating social marketing programs in public health; understanding health behaviour change theories in order to design a theoretically sound program to effect behaviour change; understanding the impact of mass media on health and social behaviour; and identifying issues or problems in public health and devising a strategy or resource to address them.

The course fosters excellence in teaching and learning by undertaking an innovative approach to student scholarship, with academics, other government, non-government and not-for-profit organisations and student participation contributing to the creation of a student-friendly course that has been designed to be responsive to the individual student's need, as well as the needs of the relevant organisations who demonstrate a growing interest in the use of social marketing to approach public health problems, and to encourage collaboration and active participation in the learning experiences.

This course is suitable for students preparing to undertake higher degree research studies as well as those wishing to develop fundamental research skills for professional practice.


Entry Requirements

Academic requirements, English requirements and credit transfer information are available from the Course Finder.  

Course Structure

The Graduate Certificate in Social Marketing for Health requires the successful completion of 24 credit points of subjects in accordance with the table below.

Subject Code

Subject Name

Session

Credit Points

CHIP910

Critical Marketing and Media Analysis

Autumn

6

CHIP911

Social Marketing for Health

Autumn

6

CHIP912

Advanced Studies in Behaviour Change

Spring

6

CHIP913

Social Marketing Practice*

Spring

6

* Students in CHIP913 select either a Research Proposal stream OR an off-campus clinical placement. Distance students must seek advice from the Course Coordinator regarding the suitability of the proposed clinical placement. 

Other Information

Further information is available at:
UOW Course Finder
Email: ssc@uow.edu.au

Last reviewed: 28 August, 2018