Postgraduate Courses
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    However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.

Graduate Certificate in Social Marketing for Health

Testamur Title of Degree:

Graduate Certificate in Social Marketing for Health



My University:

Health, Marketing


1 year part-time

Total Credit Points:


Delivery Mode:

Flexible, Distance*

Starting Session(s):

Autumn, Spring



UOW Course Code:





This course provides all the skills needed by students wanting to pursue a career in social marketing in a health related agency, or to pursue social marketing interventions as a practical way to approach a health problem. The core subjects provide grounding in the key skills needed in the process of planning, implementing and evaluating social marketing programs in public health; understanding health behaviour change theories in order to design a theoretically sound program to effect behaviour change; understanding the impact of mass media on health and social behaviour; and identifying issues or problems in public health and devising a strategy or resource to address them.

The course fosters excellence in teaching and learning by undertaking an innovative approach to student scholarship, with academics, other government, non-government and not-for-profit organisations and student participation contributing to the creation of a student-friendly course that has been designed to be responsive to the individual student's need, as well as the needs of the relevant organisations who demonstrate a growing interest in the use of social marketing to approach public health problems, and to encourage collaboration and active participation in the learning experiences.

This course is suitable for students preparing to undertake higher degree research studies as well as those wishing to develop fundamental research skills for professional practice. 

Entry Requirements / Assumed Knowledge

A Bachelor degree of at least three years duration from a recognised tertiary institution, or equivalent (including work experience deemed equivalent) is required for entry.

International students are required to have achieved an overall IELTS score of 6.5, with a minimum level of 6.0 in all bands of reading and writing, speaking and listening.

Note that this course is not available to International students in Australia on a student visa who are studying onshore, as the structure of the course does not meet requirements for CRICOS registration. However, the content of the course is highly appropriate for students who are working overseas in health roles, particularly those working in developing countries or working for NGOs. These students may complete the course from their home country via Distance study provided that they can arrange a suitable clinical placement to meet the requirements of CHIP913. Advice and agreement on the suitability of the clinical placement must be sought from the Course Coordinator prior to entering the course.

Course Requirements

The Graduate Certificate in Social Marketing for Health requires the successful completion of 24 credit points of subjects in accordance with the table below.

Subject Code

Subject Name


Credit Points


Critical Marketing and Media Analysis




Social Marketing for Health




Advanced Studies in Behaviour Change




Social Marketing Practice*



* Students in CHIP913 select either a Research Proposal stream OR an off-campus clinical placement. Distance students must seek advice from the Course Coordinator regarding the suitability of the proposed clinical placement.

Contact Information

For further information please contact your Course Advisor.

Other Information

Other information is available at

Last reviewed: 18 February, 2014