- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Master of Strategic Marketing
Testamur Title of Degree: |
Master of Strategic Marketing |
Abbreviation: |
MStratMark |
My University: |
Commerce, strategic marketing |
Duration: |
1 year full-time or part-time equivalent |
Total Credit Points: |
48 |
Delivery Mode: |
On Campus (Face-to-Face) |
Starting Session(s): |
Autumn/Spring |
Location: |
Wollongong |
UOW Course Code: |
1538 |
CRICOS Code: |
042627F |
Overview
The program is designed to enhance graduates' career opportunities in the marketing field. Students will have the opportunity to study in-depth a wide range of advanced topics in marketing and gain both generalist and specialist marketing skills that are professionally-oriented.
Entry Requirements / Assumed Knowledge
Applicants must have a bachelor degree in Commerce, Business or equivalent from a recognised tertiary institution with an average mark of at least 60%. Applicants with a combination of other university qualifications plus relevant professional experience may also be considered.
Course Requirements
Students are required to formalise an intended program with the Postgraduate Academic Advisor - Marketing. Programs are tailored for individual students, based on their previous study and areas of interest. Subject availability may vary each session and year, depending on demand. Some subjects in this course are offered by weekend study mode. For more information go to http://www.uow.edu.au/commerce/smm .
Course Program
Candidates are to take four (4) compulsory subjects as follows:
Subject Code |
Subject Name |
Session |
Credit Points |
MARK980 |
Strategic Brand Management |
Spring |
6 |
MARK935 |
Marketing Strategy |
Autumn*/Spring |
6 |
MARK936 |
Consumer Behaviour |
Autumn |
6 |
MARK977 |
Research for Marketing Decisions |
Autumn/Spring* |
6 |
Four (4) subjects or 24 credit points from the following schedule:
Subject Code |
Subject Name |
Session |
Credit Points |
MARK901 |
Internet Applications for Marketing |
Spring |
6 |
MARK917 |
Business to Business Marketing |
Autumn |
6 |
MARK920 |
Social Marketing |
Spring |
6 |
MARK938 |
Managing Services and Relationship Marketing |
Spring* |
6 |
MARK940 |
Marketing Communications |
Autumn |
6 |
MARK956 |
Creating and Marketing New Products |
Spring |
6 |
MARK957 |
International Marketing Strategy |
Autumn* |
6 |
MARK970 |
Contemporary Issues in Marketing |
n/o 2013 |
6 |
MARK995 |
Tourism Marketing |
Spring |
6 |
MARK997 |
Retail Marketing Management |
n/o 2013 |
6 |
MARK989 |
Marketing Special Topic |
Autumn/Spring |
12 |
PRMM901 |
Corporate Identity and Branding |
Autumn |
6 |
PRMM902 |
Interactive Public Relations |
Autumn |
6 |
PRMM903 |
Public Relations for Innovation and Change |
Spring |
6 |
*Subject offered in this session by weekend study mode.
Other information
Further information is available at:
UOW Coursefinder http://coursefinder.uow.edu.au/
Email commerce-enquiries@uow.edu.au