- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Master of Strategic Management and Marketing
Testamur Title of Degree: |
Master of Strategic Management and Marketing |
Abbreviation: |
MStratMgmtMark |
My University: |
Commerce, strategic management, strategic marketing |
Duration: |
1 year full-time or part-time equivalent |
Total Credit Points: |
48 |
Delivery Mode: |
On Campus (Face-to-Face) |
Starting Session(s): |
Autumn/Spring |
Location: |
Wollongong |
UOW Course Code: |
1558 |
CRICOS Code: |
053935C |
Overview
The Master of Strategic Management and Marketing is a cross-discipline degree designed to enhance graduates' career opportunities in both the management and marketing fields. Students will have the opportunity to study in-depth a wide range of advanced topics in the disciplines of management and marketing and gain both generalist and specialist management and marketing skills that are professionally-oriented.
Entry Requirements / Assumed Knowledge
Applicants must have a Bachelor degree in commerce, business or equivalent from a recognised tertiary institution with an average mark of at least 60%. Applicants with a combination of other university qualifications plus relevant professional experience may also be considered.
The English language entry criteria will be as indicated on the UOW website.
Course Requirements
Students will undertake eight (8) subjects (48 credit points) and are required to formalise an intended program with the Postgraduate Academic Advisor - Management.
Course Program
Candidates are required to take the six (6) core subjects as follows:
Subject Code |
Subject Name |
Session |
Credit Points |
MARK936 |
Consumer Behaviour |
Autumn |
6 |
MARK977 |
Research for Marketing Decisions |
Autumn/Spring* |
6 |
MARK980 |
Strategic Brand Management |
Spring |
6 |
MGMT910 |
Strategic Management |
Spring |
6 |
MGMT915 |
Management of Change |
Spring |
6 |
MGMT920 |
Organisational Analysis |
Autumn |
6 |
Plus one (1) of the following five (5) subjects:
Subject Code |
Subject Name |
Session |
Credit Points |
MGMT908 |
Human Resources Development |
Autumn |
6 |
MGMT930 |
Strategic Human Resource Management |
Autumn |
6 |
MGMT940 |
Innovation and Entrepreneurship |
Spring |
6 |
MGMT941 |
Small Business Management |
Autumn |
6 |
MGMT978 |
Cross Cultural Management |
Autumn |
6 |
Plus one (1) of the following four (4) subjects:
Subject Code |
Subject Name |
Session |
Credit Points |
MARK935 |
Marketing Strategy |
Autumn*/Spring |
6 |
MARK938 |
Managing Services and Relationship Marketing |
Spring* |
6 |
MARK940 |
Marketing Communications |
Autumn |
6 |
MARK957 |
International Marketing Strategy |
Autumn* |
6 |
*Subject offered in this session by weekend study mode.
Other information
Further information is available at:
UOW Coursefinder http://coursefinder.uow.edu.au/
Email commerce-enquiries@uow.edu.au