Postgraduate Courses
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Master of Marketing and Social Research

Testamur Title of Degree:

Master of Marketing and Social Research

Abbreviation:

MMSR

My University:

Marketing, Social Research

Duration:

2 years part-time

Total Credit Points:

48

Starting Session(s):

Trimester 1

UOW Course Code:

1636

CRICOS Code:

N/A

Overview

The program provides a high quality, vocationally oriented postgraduate course in market and social research for members of Australian Market & Social Research Society (AMSRS) and Association of Market and Social Research Organisations (AMSRO) in line with both profession and industry needs. Students will extend their market and social research knowledge and skills to a more advanced level and undertake a practical research project.

Entry Requirements / Assumed Knowledge

To enter the Master of Marketing and Social Research students will first have to complete the Graduate Certificate in Survey and Market Research Methods and obtain a Weighted Average Mark (WAM) of 60%.

Course Requirements

Students are required to formalise an intended program with the Postgraduate Coordinator. Programs are tailored for individual students, based on their previous study and areas of interest. Subjects will generally be selected from the following list. Subject availability may vary each year, depending on demand.

Course Program

Candidates will have to undertake the four (4) compulsory subjects of the Graduate Certificate in Survey and Market Research Methods as follows:

Subject Code

Subject Name

Credit Points

SRMP901

Introduction to Research Design and Analysis for Surveys

6

SRMP902

Statistical and Data Collection Methods in Surveys

6

SRMP903

Survey Methods

6

SRMP904

Sample Design and Estimation

6

* For session details please refer to the Subject Timetable.

Upon successful completion of the Graduate Certificate in Survey and Market Research Methods, with a Weighted Average Mark (WAM) of 60%, students may apply to articulate into the Master of Marketing and Social Research with credit for subjects completed under the Graduate Certificate.

Candidates are then to select 24 credit points from the following schedule, subject to availability and demand:

Subjects

Credit Points

IBSR911

Consumer Behaviour and Market Segmentation

6

IBSR912

Qualitative & Quantitative Measurement in Social and Market Research

6

IBSR913

Brand Image and Advertising Research

6

IBSR990

Minor Project in Marketing and Social Research

6

IBSR991

Major Project in Marketing and Social Research

12

* For session details please refer to the Subject Timetable.


Other information

Further information is available at:
Email commerce-enquiries@uow.edu.au

Last reviewed: 12 November, 2012