- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Health Communication & Marketing Studies
UAC Code 757650
Overview
The major in Health Communication & Marketing Studies is an ideal first degree for those interested in a career that enhances the health of the community, with core areas of study including health promotion; social marketing and health communication; planning and managing a health program or project; understanding the health of populations; and skills in obtaining, reviewing and analysing health information. The Health Communication & Marketing Studies stream is an important area of public health, growing in prominence as the value of social marketing is further investigated. Job opportunities include media and communication advisers e.g. with non-government organisations such as the Cancer Council.
Assumed Knowledge
Domestic school leavers are assumed to have completed at least 2 units of English at HSC level.
International students are required to have achieved an overall IELTS score of 6.5 with at least 6.0 in all bands of reading, writing, speaking and listening.
Other acceptable entry qualifications include a relevant completed 2 year Diploma. Alternative pathways exist for mature age domestic students.
Course Requirements
The Bachelor of Public Health (Health Communication & Marketing Studies) requires the successful completion of 144 credit points of subjects in accordance with the table below.
Subject Code |
Subject Name |
Session |
Credit Points |
Year 1 | |||
SHS 130 |
Public Health - Current Issues & their Determinants |
Autumn |
6 |
SHS 110 |
Human Growth, Nutrition and Exercise |
Autumn |
6 |
INDS150 |
Introduction to Indigenous Australia |
Autumn or Spring |
6 |
PSYC 101 |
Introduction to Behavioural Science Foundations of Psychology A |
Autumn Autumn |
6 6 |
SHS 150 |
Fundamental Concepts in Food & Nutrition |
Spring |
6 |
PSYC123 Or |
Theory Design & Statistics in Psychology Fundamentals of Biostatistics |
Spring |
6 |
MARK101 |
Marketing Principles |
Spring |
6 |
Plus a further 6 credit points of elective/major subjects* | |||
Year 2 |
|||
SHS 230 |
Contemporary Public Health Issues |
Autumn |
6 |
SHS 231 |
Health Promotion |
Autumn |
6 |
BCM 110 |
Introduction to Communication and Media Studies |
Autumn |
6 |
MARK217 |
Consumer Behaviour |
Autumn |
6 |
SHS 251 |
Introduction to Epidemiology |
Spring |
6 |
BCM 211 |
Media Audiences |
Spring |
6 |
MARK320 |
Social Marketing |
Spring |
6 |
Plus a further 6 credit points of elective/major subjects (include one other BCM or MARK subject at 200 or 300 level) | |||
Year 3 |
|||
SHS 334 |
Research Skills in Public Health |
Autumn |
8 |
Plus a further 16 credit points of elective subjects* | |||
SHS 330 |
Health Promotion Competencies |
Spring |
8 |
SHS 333 |
Public Health Project |
Spring |
8 |
Plus a further 8 credit points of elective subjects* | |||
* Elective subjects may be chosen from the Health and Behavioural Sciences, Science or General Schedules.
Honours
See entry on Bachelor of Public Health main page.
Contact Information
Dr Deanne Condon-Paoloni
Course Coordinator
+61 2 4221 4597
Other Information
Other information is available at http://coursefinder.uow.edu.au/ or email hbs_central@uow.edu.au