- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Master of Marketing and Social Research
Testamur Title of Degree: |
Master of Marketing and Social Research |
Abbreviation: |
MMSR |
Home Faculty: |
Commerce |
Duration: |
2 years part-time |
Total Credit Points: |
48 |
Starting Session(s): |
No intake in 2012 |
UOW Course Code: |
1636 |
CRICOS Code: |
N/A |
Overview
The program provides a high quality, vocationally oriented postgraduate course in market and social research for members of Australian Market & Social Research Society (AMSRS) and Association of Market and Social Research Organisations (AMSRO) in line with both profession and industry needs. Students will extend their market and social research knowledge and skills to a more advanced level and undertake a practical research project.
Entry Requirements / Assumed Knowledge
To enter the Master of Marketing and Social Research students will first have to completed the Graduate Certificate in Survey Research Methods and obtained a Weighted Average Mark (WAM) of 60%.
Course Requirements
Students are required to formalise an intended program with the Postgraduate Coordinator. Programs are tailored for individual students, based on their previous study and areas of interest. Subjects will generally be selected from the following list. Subject availability may vary each year, depending on demand.
Course Program
Candidates will have to undertake the four (4) compulsory subjects of the Graduate Certificate in Survey Research Methods as follows:
Subject Code |
Subject Name |
Credit Points |
Delivery method(s) |
SRMP901 |
Introduction to Research Design and Analysis for Surveys |
6 |
Lectures/ |
SRMP902 |
Statistical and Data Collection Methods in Surveys |
6 |
Lectures/ |
SRMP903 |
Survey Methods |
6 |
Lectures/ |
SRMP904 |
Sample Design and Estimation |
6 |
Lectures/ |
* For session details please refer to the Subject Timetable.
Upon successful completion of the Graduate Certificate in Survey Research Methods, with a Weighted Average Mark (WAM) of 60%, students will articulate in to the Master of Marketing and Social Research with credit for subjects completed under the Graduate Certificate.
Candidates are then to select 24 credit points from the following schedule, subject to availability and demand:
Subjects |
Session |
Credit Points | |
IBSR911 |
Consumer Behaviour and Market Segmentation |
Trimester 1 |
6 |
IBSR912 |
Qualitative and Quantitative Measurement in Social and Market Research |
Trimester 1 |
6 |
IBSR913 |
Brand Image and Advertising Research |
Trimester 2 |
6 |
IBSR990 |
Minor Project in Marketing and Social Research |
Trimester 2 |
6 |
IBSR991 |
Major Project in Marketing and Social Research |
Trimesters 2 & 3 |
12 |
Other information
Further information is available at http://coursefinder.uow.edu.au/ or email: Institute for Innovation in Business and Social Research - iibsor-info@uow.edu.au