- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Graduate Certificate in Social Marketing for Health
Testamur Title of Degree: |
Graduate Certificate in Social Marketing for Health |
Abbreviation: |
GCertSocMarkHlth |
Home Faculty: |
Health and Behavioural Sciences |
Duration: |
1 year part-time |
Total Credit Points: |
24 |
Delivery Mode: |
Flexible, Distance |
Starting Session(s): |
Autumn, Spring |
Location: |
Wollongong |
UOW Course Code: |
1172 |
CRICOS Code: |
N/A |
Overview
This course provides all the skills needed by students wanting to pursue a career in social marketing in a health related agency, or to pursue social marketing interventions as a practical way to approach a health problem. The core subjects provide grounding in the key skills needed in the process of planning, implementing and evaluating social marketing programs in public health; understanding health behaviour change theories in order to design a theoretically sound program to effect behaviour change; understanding the impact of mass media on health and social behaviour; and identifying issues or problems in public health and devising a strategy or resource to address them.
The course fosters excellence in teaching and learning by undertaking an innovative approach to student scholarship, with academics, other government, non-government and not-for-profit organisations and student participation contributing to the creation of a student-friendly course that has been designed to be responsive to the individual student's need, as well as the needs of the relevant organisations who demonstrate a growing interest in the use of social marketing to approach public health problems, and to encourage collaboration and active participation in the learning experiences.
This course is suitable for students preparing to undertake higher degree research studies as well as those wishing to develop fundamental research skills for professional practice.
Entry Requirements / Assumed Knowledge
A Bachelor degree of at least three years duration from a recognised tertiary institution, or equivalent (including work experience deemed equivalent).
Course Requirements
The Graduate Certificate in Social Marketing for Health requires the successful completion of 24 credit points of subjects in accordance with the table below.
Subject Code |
Subject Name |
Session |
Credit Points |
CHIP911 |
Social Marketing for Health |
Autumn |
6 |
GHMD930 |
Mass Media and Population Health |
Autumn |
6 |
CHIP912 |
Advanced Studies in Behaviour Change |
Spring |
6 |
CHIP913 |
Social Marketing Practice* |
Spring |
6 |
* Students in CHIP913 select either a Research Proposal stream OR an off-campus clinical placement.
Further Information
Professor Sandra Jones
Course Coordinator
+61 2 4221 4209
sandraj@uow.edu.au