- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Master of Commerce - Master of Strategic Marketing
Testamur Title of Degree: |
Master of Commerce |
Abbreviation: |
MCom-MStratMark |
Home Faculty: |
Commerce |
Duration: |
2 years full-time or part-time equivalent |
Total Credit Points: |
96 |
Delivery Mode: |
On Campus |
Starting Session(s): |
Autumn/Spring |
Location: |
Wollongong |
UOW Course Code: |
1601 |
CRICOS Code: |
067070K |
Overview
This double degree program allows students to undertake complementary study in related fields and gives an opportunity to develop generalist business skills in commerce and expertise in marketing.
The Master of Commerce is ideal for those who want to change their career to the commerce sector. Businesses and industries today are looking for graduates who have a broad commerce perspective and this course provides the fundamental skills which will allow non-Commerce graduates to obtain a qualification in preparation for a career in either small or large scale business contexts.
The Master of Strategic Marketing is designed to enhance graduates' career opportunities in the marketing field. Students will have the opportunity to study in-depth a wide range of advanced topics in marketing and gain both generalist and specialist marketing skills that are professionally-oriented.
Entry Requirements / Assumed Knowledge
Applicants must have a Bachelor degree from a recognised tertiary institution or equivalent.
Course Program
Subjects |
Session |
Credit Points | ||
MASTER OF COMMERCE | ||||
Year 1 - Semester 1 | ||||
ACCY901 |
Accounting Foundations for Professionals |
Autumn/Spring |
6 | |
ECON910 |
Economics for Professionals |
Autumn/Spring |
6 | |
MARK922 |
Marketing Management |
Autumn/Spring |
6 | |
MGMT901 |
Fundamentals of Management |
Autumn/Spring |
6 | |
Year 1 - Semester 2 | ||||
Plus four (4) Commerce 900-level subjects (excluding subjects contained in the Master of Strategic Marketing schedule) | ||||
MASTER OF STRATEGIC MARKETING Year 2 | ||||
MARK935 |
Marketing Strategy |
Spring |
6 | |
MGMT910 |
Strategic Management |
Spring |
6 | |
MGMT930 |
Strategic Human Resource Management |
Autumn |
6 | |
Plus 30 credit points selected from the following schedule, subject to availability and demand | ||||
MARK901 |
Internet Applications for Marketing |
Spring |
6 | |
MARK917 |
Business to Business Marketing |
Autumn |
6 | |
MARK920 |
Social Marketing |
Spring |
6 | |
MARK936 |
Consumer Behaviour |
Autumn |
6 | |
MARK938 |
Managing Services and Relationship Marketing |
Spring |
6 | |
MARK940 |
Marketing Communications |
Autumn |
6 | |
MARK956 |
Creating and Marketing New Products |
n/o 2010 |
6 | |
MARK957 |
International Marketing Strategy |
Autumn |
6 | |
MARK970 |
Contemporary Issues in Marketing |
n/o 2010 |
6 | |
MARK977 |
Research for Marketing Decisions |
Spring |
6 | |
MARK995 |
Tourism Marketing |
Spring |
6 | |
MARK997 |
Retail Marketing Management |
Autumn |
6 | |
MARK989 |
Marketing Special Topic |
Autumn/Spring |
12 | |
Students who hold a recognised degree in business or commerce may be permitted to substitute the core subjects in the Master of Commerce with other subjects approved by the course coordinator.
Other Information
Additional information is available from www.uow.edu.au