Faculty of Commerce
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    However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.

Master of Strategic Marketing

Testamur Title of Degree:

Master of Strategic Marketing

Abbreviation:

MStratMark

Home Faculty:

Commerce

Duration:

1 year full-time or part-time equivalent

Total Credit Points:

48

Delivery Mode:

On Campus

Starting Session(s):

Autumn/Spring

Location:

Wollongong

UOW Course Code:

1538

CRICOS Code:

042627F

Overview

The program is designed to enhance graduates' career opportunities in the marketing field. Students will have the opportunity to study in-depth a wide range of advanced topics in marketing and gain both generalist and specialist marketing skills that are professionally-oriented.

Entry Requirements / Assumed Knowledge

Applicants must have a bachelor degree in Commerce, Business or equivalent from a recognised tertiary institution with an average mark of at least 60%. Applicants with a combination of other university qualifications plus relevant professional experience may also be considered.

Course Requirements

Students are required to formalise an intended program with the Postgraduate Coordinator. Programs are tailored for individual students, based on their previous study and areas of interest. Subjects will generally be selected from the following list. Subject availability may vary each session and year, depending on demand.

Course Program

Candidates are to take three (3) compulsory subjects as follows:

Subjects

Session

Credit Points

MARK922

Marketing Management

Autumn/Spring

6

MARK935

Marketing Strategy

Spring

6

MGMT930

Strategic Human Resource Management

Autumn

6

Candidates to select five (5) subjects from the following schedule, subject to availability and demand:

Subjects

Session

Credit Points

MARK901

Internet Applications for Marketing

Spring

6

MARK917

Business to Business Marketing

Autumn

6

MARK920

Social Marketing

Spring

6

MARK936

Consumer Behaviour

Autumn

6

MARK938

Managing Services and Relationship Marketing

Spring

6

MARK940

Marketing Communications

Autumn

6

MARK956

Creating and Marketing New Products

n/o 2010

6

MARK957

International Marketing Strategy

Autumn

6

MARK970

Contemporary Issues in Marketing

n/o 2010

6

MARK977

Research for Marketing Decisions

Spring

6

MARK995

Tourism Marketing

Spring

6

MARK997

Retail Marketing Management

n/o 2010

6

MARK989

Marketing Special Topic

Autumn/Spring

12