Faculty of Commerce
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Master of Marketing - Research

Testamur Title of Degree:

Master of Marketing - Research

Abbreviation:

MMark-Res

Home Faculty:

Commerce

Duration:

1.5 years full-time or part-time equivalent

Total Credit Points:

72

Delivery Mode:

On campus (Flexible)

Starting Session(s):

Autumn/Spring

Location:

Wollongong

UOW Course Code:

1336

CRICOS Code:

042552J

Overview

The Master of Marketing - Research provides graduates with the opportunity to undertake further in-depth study in marketing, in preparation for a professional career as a marketing expert.

Entry Requirements / Assumed Knowledge

This program is primarily a research program for those who have completed an Honours Bachelor degree in the Faculty of Commerce at a standard of Class II, Division 2 or higher, or an equivalent degree. Candidates who have completed a Masters program may be admitted. Honours and Masters Candidates may be awarded a credit of up to 24 credit points for the coursework component of the program on the basis of previous research-related subjects. For further information on credit transfer please go to Section 5 of the General Course Rules http://www.uow.edu.au/about/policy/UOW058680.html

Candidates who hold a Bachelor of Commerce degree at credit level or above may be admitted to the program after an appropriate program of preliminary study prescribed by the Head of School.

Course Requirements

The Master of Marketing - Research is a 72 credit point program, comprising 24 credit points of coursework and a 48 credit point thesis. Candidates will be expected to undertake the following subjects.

Course Program

Subjects

Session

Credit Points

COMM980

Business Research Methods

Autumn/Spring

6

PLUS three 900-level - 6 credit point subjects as approved by the Course Coordinator

PLUS

THES924

Thesis full-time

Autumn/Spring

48

THES912

Thesis part-time

Autumn/Spring

48