- Students are to follow the requirements of the Handbook for the year they commenced the course.
However, the subject links below do not contain the subject information for the current year. You can view current subject information through the new Course Handbook.
Master of Strategic Management and Marketing
Testamur Title of Degree: |
Master of Strategic Management and Marketing |
Abbreviation: |
MStratMgmtMark |
Home Faculty: |
Commerce |
Duration: |
1 year full-time or part-time equivalent |
Total Credit Points: |
48 |
Delivery Mode: |
On Campus |
Starting Session(s): |
Autumn/Spring |
Location: |
Wollongong and other locations (subject to demand) |
UOW Course Code: |
1558 |
CRICOS Code: |
053935C |
Overview
This is a cross-discipline degree designed to give students the professional knowledge in both areas.
Entry Requirements / Assumed Knowledge
Applicants will be eligible for this degree if they have completed a Commerce or Business undergraduate degree, or equivalent, with an average mark of 60% or above, from a recognised tertiary institution. Applicants with an average between 50 and 59% may be considered with two years relevant work experience.
The English language entry criteria will be as indicated on the UOW website.
Course Requirements
Students will undertake eight (8) subjects (48 credit points) and are required to formalise an intended program with the Postgraduate Coordinator.
Course Program
There are six (6) core subjects as follows:
Subjects |
Session |
Credit Points | |
MARK922 |
Marketing Management |
Autumn/Spring |
6 |
MARK935 |
Marketing Strategy |
Spring |
6 |
MARK936 |
Consumer Behaviour |
Autumn |
6 |
MGMT910 |
Strategic Management |
Spring |
6 |
MGMT920 |
Organisational Analysis |
Autumn |
6 |
MGMT930 |
Strategic Human Resource Management |
Autumn |
6 |
Two (2) subjects can be selected from:
Subjects |
Session |
Credit Points | |
MARK901 |
Internet Applications for Marketing |
Spring |
6 |
MARK917 |
Business to Business Marketing |
Autumn |
6 |
MARK920 |
Social Marketing |
Spring |
6 |
MARK938 |
Managing Services and Relationship Marketing |
Spring |
6 |
MARK940 |
Marketing Communications |
Autumn |
6 |
MARK956 |
Creating and Marketing New Products |
n/o 2010 |
6 |
MARK957 |
International Marketing Strategy |
Autumn |
6 |
MARK970 |
Contemporary Issues in Marketing |
n/o 2010 |
6 |
MARK977 |
Research for Marketing Decisions |
Spring |
6 |
MARK995 |
Tourism Marketing |
Spring |
6 |
MGMT908 |
Human Resources Development |
Autumn |
6 |
MGMT915 |
Management of Change |
Spring |
6 |
MGMT911 |
Organisational Behaviour |
Spring |
6 |
MGMT940 |
Innovation and Entrepreneurship |
Spring |
6 |
MGMT941 |
Small Business Management 1 |
Autumn |
6 |
MGMT946 |
Personal Learning: The Reflective Manager |
n/o 2010 |
6 |
MGMT949 |
Performance Management |
Spring |
6 |
MGMT963 |
Management of Occupational Health & Safety |
Spring |
6 |
MGMT969 |
Job Analysis, Recruitment & Selection |
Autumn |
6 |
MGMT975 |
Negotiation, Advocacy and Bargaining |
n/o 2010 |
6 |
MGMT978 |
Cross Cultural Management |
Autumn |
6 |
MGMT983 |
Leading Organisations: Politics, Power & Change |
n/o 2010 |
6 |