Master of Strategic Management - Master of Strategic Marketing
Testamur Title of Degree: |
Master of Strategic Management |
Abbreviation: |
MStratMgmt-MStratMark |
Home Faculty: |
Commerce |
Duration: |
2 years or part-time equivalent |
Total Credit Points: |
84 |
Delivery Mode: |
On Campus |
Starting Session(s): |
Autumn only |
Location: |
Wollongong |
UOW Course Code: |
1590 |
CRICOS Code: |
061862D |
Overview
This double degree program allows students to undertake complementary study in related fields and gives them the opportunity to develop expertise in both management and marketing.
The Master of Strategic Management provides an opportunity for career advancement for managers. This rigorous and intellectually challenging program will assist in the development of key personal and technical skills.
The Master of Strategic Marketing is designed to enhance graduates' career opportunities in the marketing field. Students will have the opportunity to study in-depth a wide range of advanced topics in marketing and gain both generalist and specialist marketing skills that are professionally-oriented.
Entry Requirements / Assumed Knowledge
Applicants must have a Bachelor degree in commerce, business or equivalent from a recognised tertiary institution with an average mark of at least 60%. Applicants with a combination of other university qualifications plus relevant professional experience may also be considered.
Course Program
Students will undertake 48 credit points (8 subjects) from the Master of Strategic Management schedule plus a further 36 credit points (6 subjects) from the Master of Strategic Marketing schedule as listed below:
Subjects |
Session |
Credit Points | |
MASTER OF STRATEGIC MANAGEMENT | |||
Year 1 | |||
MARK922 |
Marketing Management |
Autumn/ Spring |
6 |
MGMT910 |
Strategic Management |
Spring |
6 |
MGMT930 |
Strategic Human Resource Management |
Autumn |
6 |
Plus five (5) subjects selected from the following schedule, subject to availability and demand | |||
MGMT915 |
Management of Change |
Spring |
6 |
MGMT920 |
Organisational Analysis |
Autumn |
6 |
MGMT940 |
Innovation and Entrepreneurship |
Spring |
6 |
MGMT941 |
Small Business Management I |
Autumn |
6 |
MGMT949 |
Performance Management |
Spring |
6 |
MGMT978 |
Cross Cultural Management |
Autumn |
6 |
MGMT983 |
Leading Organisations: Politics, Power and Change |
n/o in 2009 |
6 |
MGMT987 |
Management Special Topic |
Autumn/ Spring |
6 |
MASTER OF STRATEGIC MARKETING | |||
Year 2 | |||
MARK935 |
Marketing Strategy |
Spring |
6 |
Plus five (5) subjects selected from the following, subject to availability and demand: | |||
MARK901 |
Internet Applications for Marketing |
Spring |
6 |
MARK917 |
Business to Business Marketing |
Autumn |
6 |
MARK920 |
Social Marketing |
Spring |
6 |
MARK936 |
Consumer Behaviour |
Autumn |
6 |
MARK938 |
Managing Services and Relationship Marketing |
Spring |
6 |
MARK940 |
Marketing Communications |
Autumn |
6 |
MARK956 |
Creating and Marketing New Products |
n/o in 2009 |
6 |
MARK957 |
International Marketing Strategy |
Autumn |
6 |
MARK970 |
Contemporary Issues in Marketing |
n/o in 2009 |
6 |
MARK977 |
Research for Marketing Decisions |
Spring |
6 |
MARK995 |
Tourism Marketing |
Spring |
6 |
MARK997 |
Retail Marketing Management |
Autumn |
6 |
MARK989 |
Marketing Special Topic |
Autumn/ Spring |
6 |
Other Information
Additional information is available from www.uow.edu.au