Master of Strategic Human Resource Management - Master of Strategic Marketing
Testamur Title of Degree: |
Master of Strategic Human Resource Management |
Abbreviation: |
MStratHRM-MStratMark |
Home Faculty: |
Commerce |
Duration: |
2 years or part-time equivalent |
Total Credit Points: |
84 |
Delivery Mode: |
On Campus |
Starting Session(s): |
Autumn only |
Location: |
Wollongong |
UOW Course Code: |
1589 |
CRICOS Code: |
061863C |
Overview
This double degree program allows students to undertake complementary study in related fields and gives them the opportunity to develop expertise in both human resource management and marketing.
Human resource managers are now focused on the achievement of effective learning organisations in a world of rapid local and global change. The emphasis on these aspects, with more traditional areas of concern, will equip the successful graduate with advanced human resource management skills for organisations in the 21st Century. The Master of Strategic Human Resource Management presents powerful tools for analysing strategic alignment, managing employment relationships and identifying leadership and team dynamics skills essential to orchestrate organisational change. It provides critical perspectives on the roles and functions of HR executives as change agents.
The Master of Strategic Marketing is designed to enhance graduates' career opportunities in the marketing field. Students will have the opportunity to study in-depth a wide range of advanced topics in marketing and gain both generalist and specialist marketing skills that are professionally-oriented.
Entry Requirements / Assumed Knowledge
Applicants must have a Bachelor degree in commerce, business or equivalent from a recognised tertiary institution with an average mark of at least 60%. Applicants with a combination of other university qualifications plus relevant professional experience may also be considered.
Professional Recognition
The HRM major is accredited by the Australian Human Resources Institute. Students who have completed the Master of Strategic Human Resource Management are eligible for membership of the Institute.
Course Program
Students will undertake 48 credit points (8 subjects) from the Master of Strategic Human Resource Management schedule plus a further 36 credit points (6 subjects) from the Master of Strategic Marketing schedule as listed below:
Subjects |
Session |
Credit Points | |
MASTER OF STRATEGIC HUMAN RESOURCE MANAGEMENT | |||
Year 1 | |||
MARK922 |
Marketing Management |
Autumn/ Spring |
6 |
MGMT910 |
Strategic Management |
Spring |
6 |
MGMT930 |
Strategic Human Resource Management |
Autumn |
6 |
Plus five (5) subjects selected from the following schedule, subject to availability and demand | |||
MGMT908 |
Human Resource Development |
Autumn |
6 |
MGMT911 |
Organisational Behaviour |
Spring |
6 |
MGMT915 |
Management of Change |
Spring |
6 |
MGMT920 |
Organisational Analysis |
Autumn |
6 |
MGMT946 |
Personal Learning: The Reflective Manager |
n/o in 2009 |
6 |
MGMT949 |
Performance Management |
Spring |
6 |
MGMT963 |
Management of Occupational Health and Safety |
Spring |
6 |
MGMT969 |
Job Analysis, Recruitment & Selection |
Spring |
6 |
MGMT975 |
Negotiation, Advocacy and Bargaining |
n/o 2009 |
6 |
MGMT987 |
Management Special Topic |
Autumn/ Spring |
6 |
MASTER OF STRATEGIC MARKETING | |||
Year 2 | |||
MARK935 |
Marketing Strategy |
Spring |
6 |
Plus five (5) subjects selected from the following, subject to availability and demand: | |||
MARK901 |
Internet Applications for Marketing |
Spring |
6 |
MARK917 |
Business to Business Marketing |
Autumn |
6 |
MARK920 |
Social Marketing |
Spring |
6 |
MARK936 |
Consumer Behaviour |
Autumn |
6 |
MARK938 |
Managing Services and Relationship Marketing |
Spring |
6 |
MARK940 |
Marketing Communications |
Autumn |
6 |
MARK956 |
Creating and Marketing New Products |
Spring |
6 |
MARK957 |
International Marketing Strategy |
Autumn |
6 |
MARK970 |
Contemporary Issues in Marketing |
n/o in 2009 |
6 |
MARK977 |
Research for Marketing Decisions |
Spring |
6 |
MARK995 |
Tourism Marketing |
Spring |
6 |
MARK997 |
Retail Marketing Management |
Autumn |
6 |
MARK989 |
Marketing Special Topic |
Autumn/ Spring |
6 |
Students who hold a recognised degree in business or commerce may be permitted to substitute the core subjects in the Master of Commerce with other subjects approved by the course coordinator.
Other Information
Additional information is available from www.uow.edu.au