Faculty of Commerce

Master of Strategic Human Resource Management - Master of Strategic Marketing

Testamur Title of Degree:

Master of Strategic Human Resource Management
Master of Strategic Marketing

Abbreviation:

MStratHRM-MStratMark

Home Faculty:

Commerce

Duration:

2 years or part-time equivalent

Total Credit Points:

84

Delivery Mode:

On Campus

Starting Session(s):

Autumn only

Location:

Wollongong

UOW Course Code:

1589

CRICOS Code:

061863C

Overview

This double degree program allows students to undertake complementary study in related fields and gives them the opportunity to develop expertise in both human resource management and marketing.

Human resource managers are now focused on the achievement of effective learning organisations in a world of rapid local and global change. The emphasis on these aspects, with more traditional areas of concern, will equip the successful graduate with advanced human resource management skills for organisations in the 21st Century. The Master of Strategic Human Resource Management presents powerful tools for analysing strategic alignment, managing employment relationships and identifying leadership and team dynamics skills essential to orchestrate organisational change. It provides critical perspectives on the roles and functions of HR executives as change agents.

The Master of Strategic Marketing is designed to enhance graduates' career opportunities in the marketing field. Students will have the opportunity to study in-depth a wide range of advanced topics in marketing and gain both generalist and specialist marketing skills that are professionally-oriented.

Entry Requirements / Assumed Knowledge

Applicants must have a Bachelor degree in commerce, business or equivalent from a recognised tertiary institution with an average mark of at least 60%. Applicants with a combination of other university qualifications plus relevant professional experience may also be considered.

Professional Recognition

The HRM major is accredited by the Australian Human Resources Institute. Students who have completed the Master of Strategic Human Resource Management are eligible for membership of the Institute.

Course Program

Students will undertake 48 credit points (8 subjects) from the Master of Strategic Human Resource Management schedule plus a further 36 credit points (6 subjects) from the Master of Strategic Marketing schedule as listed below:

Subjects

Session

Credit Points

MASTER OF STRATEGIC HUMAN RESOURCE MANAGEMENT

Year 1

MARK922

Marketing Management

Autumn/ Spring

6

MGMT910

Strategic Management

Spring

6

MGMT930

Strategic Human Resource Management

Autumn

6

Plus five (5) subjects selected from the following schedule, subject to availability and demand

MGMT908

Human Resource Development

Autumn

6

MGMT911

Organisational Behaviour

Spring

6

MGMT915

Management of Change

Spring

6

MGMT920

Organisational Analysis

Autumn

6

MGMT946

Personal Learning: The Reflective Manager

n/o in 2009

6

MGMT949

Performance Management

Spring

6

MGMT963

Management of Occupational Health and Safety

Spring

6

MGMT969

Job Analysis, Recruitment & Selection

Spring

6

MGMT975

Negotiation, Advocacy and Bargaining

n/o 2009

6

MGMT987

Management Special Topic

Autumn/ Spring

6

MASTER OF STRATEGIC MARKETING

Year 2

MARK935

Marketing Strategy

Spring

6

Plus five (5) subjects selected from the following, subject to availability and demand:

MARK901

Internet Applications for Marketing

Spring

6

MARK917

Business to Business Marketing

Autumn

6

MARK920

Social Marketing

Spring

6

MARK936

Consumer Behaviour

Autumn

6

MARK938

Managing Services and Relationship Marketing

Spring

6

MARK940

Marketing Communications

Autumn

6

MARK956

Creating and Marketing New Products

Spring

6

MARK957

International Marketing Strategy

Autumn

6

MARK970

Contemporary Issues in Marketing

n/o in 2009

6

MARK977

Research for Marketing Decisions

Spring

6

MARK995

Tourism Marketing

Spring

6

MARK997

Retail Marketing Management

Autumn

6

MARK989

Marketing Special Topic

Autumn/ Spring

6

Students who hold a recognised degree in business or commerce may be permitted to substitute the core subjects in the Master of Commerce with other subjects approved by the course coordinator.

Other Information

Additional information is available from www.uow.edu.au