Master of Commerce - Master of Strategic Marketing*
Testamur Title of Degree: |
Master of Commerce |
Abbreviation: |
MCom-MStratMark |
Home Faculty: |
Commerce |
Duration: |
2 years or part-time equivalent |
Total Credit Points: |
84 |
Delivery Mode: |
On Campus |
Starting Session(s): |
Autumn/Spring |
Location: |
Wollongong |
UOW Course Code: |
1584 |
CRICOS Code: |
061861E |
*Please note that this course is currently under review and there may be changes for students commencing from Spring Session 2009. Please contact the Faculty for further information.
Overview
This double degree program allows students to undertake complementary study in related fields and gives an opportunity to develop generalist business skills in commerce and expertise in marketing.
The Master of Commerce is ideal for those who want to change their career to the commerce sector. Businesses and industries today are looking for graduates who have a broad commerce perspective and this course provides the fundamental skills which will allow non-Commerce graduates to obtain a qualification in preparation for a career in either small or large scale business contexts.
The Master of Strategic Marketing is designed to enhance graduates' career opportunities in the marketing field. Students will have the opportunity to study in-depth a wide range of advanced topics in marketing and gain both generalist and specialist marketing skills that are professionally-oriented.
Entry Requirements / Assumed Knowledge
Applicants must have a Bachelor degree from a recognised tertiary institution or equivalent.
Course Program
Students will undertake 48 credit points (8 subjects) from the Master of Commerce schedule plus a further 36 credit points (6 subjects) from the Master of Strategic Marketing schedule as listed below:
Subjects |
Session |
Credit Points | ||
MASTER OF COMMERCE | ||||
Year 1 | ||||
ACCY901 |
Accounting Foundations for Professionals |
Autumn/ Spring |
6 | |
ECON910 |
Economics for Professionals |
Autumn/ Spring |
6 | |
MARK922 |
Marketing Management |
Autumn/ Spring |
6 | |
MGMT901 |
Foundations of Management |
Autumn/ Spring |
6 | |
Master of Commerce - No Specialisation Students must complete the four (4) compulsory subjects above plus four (4) 900 level Commerce subjects (24 credit points) | ||||
Compulsory Subjects Finance Specialisation | ||||
FIN921 |
Managerial Finance |
Autumn/Spring |
6 | |
and | ||||
FIN922 |
Investment Managementr |
Autumn |
6 | |
or | ||||
FIN923 |
Portfolio Management |
Spring |
6 | |
Plus any two (2) subjects from the following | ||||
FIN927 |
Entrepreneurial Finance |
Autumn |
6 | |
FIN928 |
Multinational Finance |
Spring |
6 | |
FIN955 |
International Banking |
Spring |
6 | |
FIN987 |
Special Topics in Finance |
Autumn/Spring |
6 | |
Compulsory Subjects - Regional Development Specialisation | ||||
ECON944 |
Small Firms and the Economy |
Autumn |
6 | |
ECON945 |
Regional Development |
Autumn |
6 | |
MARK995 |
Tourism Marketing |
Spring |
6 | |
Plus one (1) subject from the following | ||||
ECON908 |
Advanced Topics in the Economics of Development |
No 2009 |
6 | |
ECON927 |
Innovation and Technology in the New Economy |
No 2009 |
6 | |
MGMT940 |
Innovation and Entrepreneurship |
Spring |
6 | |
MGMT941 |
Small Business Management I |
Autumn |
6 | |
Compulsory Subjects Organisational Innovation Specialisation | ||||
MGMT915 |
Management of Change |
Spring |
6 | |
MGMT940 |
Innovation and Entrepreneurship |
Spring |
6 | |
Plus two (2) subject from the following | ||||
MARK956 |
Creating and Marketing New Products |
No 2009 |
6 | |
MGMT908 |
Human Resources Development |
Autumn |
6 | |
MGMT910 |
Strategic Management |
Spring |
6 | |
MGMT911 |
Organisational Behaviour |
Spring |
6 | |
MGMT920 |
Organisational Analysis |
Autumn |
6 | |
MGMT941 |
Small Business Management I |
Autumn |
6 | |
MGMT983 |
Leading Organisations: Politics, Power and Change Agency |
No 2009 |
6 | |
MGMT986 |
Special Topics A |
Autumn/ Spring |
6 | |
Compulsory Subjects Electronic Commerce Specialisation | ||||
ISIT938 |
eBusiness Technologies |
Autumn |
6 | |
MARK901 |
Internet Applications for Marketing |
Spring |
6 | |
ECON915 |
Electronic Commerce and the Economics of Information |
Autumn |
6 | |
Plus one (1) subject from the following | ||||
ACCY936 |
Management and Information Systems |
Autumn |
6 | |
MARK938 |
Managing Services and Relationship Marketing |
Spring |
6 | |
MGMT915 |
Management of Change |
Autumn |
6 | |
MGMT978 |
Cross Cultural Management |
Autumn |
6 | |
MGMT954 |
Special Topic in Marketing A |
Autumn/ Spring |
6 | |
Or any other 900 level subject approved by the eCommerce Coordinator | ||||
Compulsory Subjects Public Relations Specialisation | ||||
PRMM901 |
Corporate Identity and Branding |
Autumn |
6 | |
PRMM902 |
Interactive Public Relations |
Autumn |
6 | |
PRMM903 |
Public Relations for Innovation and Change |
Spring |
6 | |
Plus one (1) subject from the following | ||||
MARK920 |
Social Marketing |
Autumn |
6 | |
MARK936 |
Consumer Behaviour |
Spring |
6 | |
MARK940 |
Marketing Communications |
Spring |
6 | |
MARK954 |
Special Topic in Marketing A |
Autumn/ Spring |
6 | |
MASTER OF STRATEGIC MARKETING | |||
Year 2 | |||
MARK935 |
Marketing Strategy |
Spring |
6 |
MGMT930 |
Strategic Human Resource Management |
Autumn |
6 |
Plus four (4) subjects selected from the following schedule | |||
MARK901 |
Internet Applications for Marketing |
Spring |
6 |
MARK917 |
Business to Business Marketing |
Autumn |
6 |
MARK920 |
Social Marketing |
Spring |
6 |
MARK936 |
Consumer Behaviour |
Autumn |
6 |
MARK938 |
Managing Services and Relationship Marketing |
Spring |
6 |
MARK940 |
Marketing Communications |
Autumn |
6 |
MARK956 |
Creating and Marketing New Products |
n/o 2009 |
6 |
MARK957 |
International Marketing Strategy |
Autumn |
6 |
MARK970 |
Contemporary Issues in Marketing |
n/o 2009 |
6 |
MARK977 |
Research for Marketing Decisions |
Spring |
6 |
MARK995 |
Tourism Marketing |
Spring |
6 |
MARK997 |
Retail Marketing Management |
Autumn |
6 |
MGMT989 |
Marketing Special Topic |
Autumn/ Spring |
6 |
Students who hold a recognised degree in business or commerce may be permitted to substitute the core subjects in the Master of Commerce with other subjects approved by the course coordinator.
Other Information
Additional information is available from www.uow.edu.au