Master of Commerce - Master of Strategic Management and Marketing

Master of Commerce - Master of Strategic Management and Marketing*

Testamur Title of Degree:	Master of Commerce Master of Strategic Management and Marketing
Abbreviation:	MCom-MStratMgmtMark
Home Faculty:	Commerce
Duration:	2 years or part-time equivalent
Total Credit Points:	84
Delivery Mode:	On Campus
Starting Session(s):	Autumn/Spring
Location:	Wollongong
UOW Course Code:	1583
CRICOS Code:	061858M

*Please note that this course is currently under review and there may be changes for students commencing from Spring Session 2009. Please contact the Faculty for further information.

Overview

This double degree program allows students to undertake complementary study in related fields and gives them the opportunity to develop generalist business skills in commerce and expertise in both management and marketing.

The Master of Commerce is ideal for those who want to change their career to the commerce sector. Businesses and industries today are looking for graduates who have a broad commerce perspective and this course provides the fundamental skills which allow non-Commerce graduates to obtain a qualification in preparation for a career in either small or large scale business contexts.

The Master of Strategic Management and Marketing is a cross-discipline degree designed to give students professional knowledge in both areas.

Entry Requirements / Assumed Knowledge

Applicants must have a Bachelor degree from a recognised tertiary institution or equivalent.

Course Program

Students will undertake 48 credit points (8 subjects) from the Master of Commerce schedule (including a specialisation if they wish) plus a further 36 credit points (6 subjects) from the Master of Strategic Management and Marketing schedule as listed below:

Master of Commerce - Year 1


Subjects		Session	Credit Points
ACCY901	Accounting Foundations for Professionals	Autumn/ Spring	6
ECON910	Economics for Professionals	Autumn/ Spring	6
MARK922	Marketing Management	Autumn/ Spring	6
MGMT901	Foundations of Management	Autumn/ Spring	6
No Specialisation Students must complete the four (4) compulsory subjects above plus four (4) 900 level Commerce subjects (24 credit points)


Finance Specialisation
FIN 921	Managerial Finance	Autumn/Spring	6
and
FIN 922	Investment Management	Autumn		6
Or
FIN 923	Portfolio Management	Spring		6
Plus any two (2) subjects from the following
FIN 927	Entrepreneurial Finance	Autumn	6
FIN 828	Multinational Finance	Spring	6
FIN 955	International Banking	Spring	6
FIN 987	Special Topics in Finance	Autumn/Spring	6


Regional Development Specialisation
ECON944	Small Firms and the Economy	Autumn	6
ECON945	Regional Development	Autumn	6
MARK995	Tourism Marketing	Spring	6
Plus one (1) subject from the following
ECON908	Advanced Topics in the Economics of Development	No 2009	6
ECON927	Innovation and Technology in the New Economy	No 2009	6
MGMT940	Innovation and Entrepreneurship	Spring	6
MGMT941	Small Business Management I	Autumn	6


Organisational Innovation Specialisation
MGMT915	Management of Change	Spring	6
MGMT940	Innovation and Entrepreneurship	Spring	6
Plus two (2) subject from the following
MARK956	Creating and Marketing New Products	No 2009	6
MGMT908	Human Resources Development	Autumn	6
MGMT910	Strategic Management	Spring	6
MGMT911	Organisational Behaviour	Spring	6
MGMT920	Organisational Analysis	Autumn	6
MGMT941	Small Business Management I	Autumn	6
MGMT983	Leading Organisations: Politics, Power and Change Agency	No 2009	6
MGMT986	Special Topics A	Autumn/Spring	6


Electronic Commerce Specialisation
ISIT938	eBusiness Technologies	Autumn		6
MARK901	Internet Applications for Marketing	Spring		6
ECON915	Electronic Commerce and the Economics of Information	Autumn		6
Plus one (1) subject from the following
ACCY936	Management and Information Systems	Autumn		6
MARK938	Managing Services and Relationship Marketing	Spring		6
MGMT915	Management of Change	Autumn		6
MGMT978	Cross Cultural Management	Autumn		6
MGMT954	Special Topic in Marketing A	Autumn/Spring		6
Or any other 900 level subject approved by the eCommerce Coordinator
Public Relations Specialisation
PRMM901	Corporate Identity and Branding	Autumn	6
PRMM902	Interactive Public Relations	Autumn	6
PRMM903	Public Relations for Innovation and Change	Spring	6
Plus one (1) subject from the following
MARK920	Social Marketing	Autumn	6
MARK936	Consumer Behaviour	Spring	6
MARK940	Marketing Communications	Spring	6
MARK954	Special Topic in Marketing A	Autumn/Spring	6

Master of Strategic Management and Marketing - Year 2


Core Subjects
MARK935	Marketing Strategy	Spring	6
MARK936	Consumer Behaviour	Autumn	6
MGMT920	Organisational Analysis	Autumn	6
MGMT930	Strategic Human Resource Management	Autumn	6
Plus two (2) subjects selected from the following
MARK901	Internet Applications for Marketing	Spring	6
MARK917	Business to Business Marketing	Autumn	6
MARK920	Social Marketing	Spring	6
MARK938	Managing Services and Relationship Marketing	Spring	6
MARK940	Marketing Communications	Autumn	6
MARK956	Creating and Marketing New Products	No 2009	6
MARK957	International Marketing Strategy	Autumn	6
MARK970	Contemporary Issues in Marketing	No 2009	6
MARK977	Research for Marketing Decisions	Spring	6
MARK995	Tourism Marketing	Spring	6
MGMT908	Human Resource Development	Autumn	6
MGMT911	Organisational Behaviour	Spring	6
MGMT915	Management of Change	Spring	6
MGMT940	Innovation and Entrepreneurship	Spring	6
MGMT941	Small Business Management I	Autumn	6
MGMT946	Personal Learning: The Reflective Manager	No 2098	6
MGMT949	Performance Management	Spring	6
MGMT963	Management of Occupational Health and Safety	Spring	6
MGMT969	Job Analysis, Recruitment &Selection	Autumn	6
MGMT975	Negotiation, Advocacy and Bargaining	No 2009	6
MGMT978	Cross Cultural Management	Autumn	6
MGMT983	Leading Organisations: Politics, Power and Change	No 2009	6

Students who hold a recognised degree in business or commerce may be permitted to substitute the core subjects in the Master of Commerce with other subjects approved by the course coordinator.