Marketing

A marketing major provides the skills to generate products and services for which there is a defined customer need and to position the product or service in the market with effective promotion, pricing and distribution strategies.

The Marketing major is geared toward problem-solving and management decision-making. Emphasis is given to how to analyse, plan, organise, motivate and control the marketing process. Communication skills and creative thinking are essential to successful marketing.

This major has a variety of subjects covering a range of topics in marketing including consumer behaviour, services marketing, marketing research and international marketing. There is opportunity to join several business-related student groups on campus such as the Marketing Society.

Subjects required for major study