Postgraduate Marketing Courses

COURSES OFFERED

1. Master of Marketing - Research
2. Master of Strategic Management & Marketing
3. Master of Strategic Marketing
4. Graduate Diploma of Marketing
5. Graduate Certificate in Marketing

MASTER OF MARKETING - RESEARCH

Overview

The Master of Marketing (Research) provides graduates with the opportunity to undertake further in-depth study in marketing, in preparation for a professional career as a marketing expert.

Entry Requirements / Assumed Knowledge

This program is primarily a research program for those who have completed an Honours Bachelor degree in the Faculty of Commerce at a standard of Class II, Division 2 or higher, or an equivalent degree. Candidates who have completed a Masters program may be admitted. Honours and Masters candidates may be awarded advanced standing of up to 24 credit points for the coursework component of the program on the basis of previous research-related subjects. Candidates who hold a Bachelor of Commerce degree at credit level or above may be admitted to the program after an appropriate program of preliminary study prescribed by the Head of School.

Course Requirements

The Master of Marketing (Research) is a 72-credit point program, comprising 24-credit points of coursework and a 48-credit point thesis. Candidates will be expected to undertake the following subjects.

Course Program

MASTER OF STRATEGIC MANAGEMENT & MARKETING

The Master of Strategic Management & Marketing is a cross-discipline degree designed to give students professional knowledge in both areas.
For details see Management section.

MASTER OF STRATEGIC MARKETING

Overview

The program is designed to enhance graduates' career opportunities in the marketing field. Students will have the opportunity to study in-depth a wide range of advanced topics in marketing and gain both generalist and specialist marketing skills that are professionally-oriented.

Entry Requirements / Assumed Knowledge

Applicants must have a Bachelor degree in Commerce or Business with a grade average of 60%. Applicants with a mark of 50-59% will be considered with two years supervisory or managerial work experience in a marketing related context.

Course Requirements

Students are required to formalise an intended program with the Postgraduate Coordinator. Programs are tailored for individual students, based on their previous study and areas of interest. Subjects will generally be selected from the following list of subjects. Subject availability may vary each session and year, depending on demand.

Course Program

Candidates are to take three (3) compulsory subjects as follows:

GRADUATE DIPLOMA IN MARKETING

This program is designed for students from disciplines other than Commerce to enable them to gain a qualification in marketing.

Entry Requirements / Assumed Knowledge

Applicants will be eligible for entry to this Diploma on the basis of a Bachelors degree (or equivalent), received from a recognised tertiary institution. Applicants without a degree will be considered with other professional or academic qualifications (minimum duration two years) from a recognised tertiary institution plus relevant supervisory or managerial work experience of at least 3 years full-time in a marketing role.

The English language entry criteria will be as per the UOW website.

Credit Towards Other Courses

On completion of the Graduate Diploma in Marketing, students who achieve an average mark of at least 55% will be eligible to articulate into the Master of Strategic Marketing, or the Master of Strategic Management and Marketing which can be completed with a further four (4) 900-level subjects. Graduate Diploma candidates who enrol into a Masters program may not enrol in subjects they have already completed in the Graduate Diploma course.

Course Requirements

The Diploma will consist of eight (8) 900-level subjects, to be taken from a prescribed schedule. Two of these will be core subjects, and the others will be electives.

Course Program

Candidates will be required to take two (2) compulsory subjects as follows:

GRADUATE CERTIFICATE IN MARKETING

Overview

The Graduate Certificate in Marketing is designed to enhance the knowledge and skills of marketing practitioners who do not possess formal tertiary qualifications in marketing. Students are able to choose from a large variety of both undergraduate and postgraduate subjects to suit their particular marketing needs.

Entry Requirements / Assumed Knowledge

Applicants will be eligible for entry on the basis of a Bachelors degree (or equivalent), received from a recognised tertiary institution. Applicants without a degree will be considered with other professional or academic qualifications (minimum duration two years) from a recognised tertiary institution plus relevant supervisory or managerial work experience of at least 2 years full-time in a marketing role.

Course Requirements

The course will consist of four (4) six credit point 900-level subjects, two (2) of which will be core subjects and the other two electives.

Credit Towards Other Courses

On completion of the Graduate Certificate in Marketing, students who achieve an average grade of 55% or better will be eligible to articulate into the Master of Strategic Marketing or the Master of Strategic Management and Marketing.

Course Program

Candidates will be required to take two (2) compulsory subjects as follows: