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Graduate Certificate in Marketing
Entrants to this degree should hold a three year Bachelor's
degree or equivalent from a recognised University or tertiary
institution. Applicants holding other aceptable academic or
professional qualifications (such as TAFE qualifications)
with relevant work experience of at least three years may
be admitted. Applicants without a qualification, but with
substantial (a minimum of five years) relevant work experience
may also be admitted.
On successful completion of this Graduate Certificate, students
will be eligible to apply for the Graduate Diploma program,
Master of International Business (MIB) or the Master of Business
Administration (MBA) degree.
Program of Study
The Graduate Certificate in Marketing will consist of 4 subjects
to be taken from the following list after discussion and approval
from the Postgraduate Coordinator:
and also including at least one additional 900-level subject.
| MARK217 |
Consumer Behaviour |
6 |
| MARK239 |
Information for Marketing Decisions |
6 |
| MARK240 |
Marketing and Consumer Behaviour in East & South-East
Asia |
6 |
| MARK319 |
Applied Marketing Research |
6 |
| MARK333 |
Advertising and Promotions Strategy |
6 |
| MARK343 |
International Marketing |
6 |
| MARK397 |
Retail Marketing Management |
6 |
| MARK901 |
Marketing on the Internet |
6 |
| MARK917 |
Business to Business Marketing |
6 |
| MARK922 |
Marketing Management |
6 |
| MARK935 |
Marketing Strategy |
6 |
| MARK936 |
Consumer Behaviour |
6 |
| MARK937 |
Relationship Marketing |
6 |
| MARK938 |
Managing Services Marketing |
6 |
| MARK939 |
Contemporary Issues in International Marketing |
6 |
| MARK940 |
Advertising and Promotions Strategy |
6 |
| MARK956 |
New Product Marketing |
6 |
| MARK959 |
Sales Management |
6 |
| MARK970 |
Contemporary Issues in Marketing |
6 |
| MARK997 |
Retail Marketing Management |
6 |
MARK922 must be taken in the first session; pre-requisites for the undergraduate-level
subjects will then be waived.
Note: Some subjects have pre-requisites. Check subject descriptions for
details
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