Major C-38 Marketing & Economics

IN ADDITION TO THE CORE SUBJECTS, THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED MAJOR IN MARKETING AND ECONOMICS:

COMM100	Introduction to Employment Relations	6
ECON101	Macroeconomic Essentials for Business	6
ECON205	Macroeconomic Theory and Policy	8
ECON215	Microeconomic Theory and Policy	8
MARK217	Consumer Behaviour	6
MARK239	Information for Marketing Decisions	6
MARK270	Services Marketing	6
MARK319	Applied Marketing Research	6
MARK333	Advertising and Promotion Strategy	6
MARK344	Marketing Strategy	6

Plus two of the following

MARK240	Marketing and Consumer Behaviour in East and South-East Asia	6
MARK301	Marketing on the Internet	6
MARK317	Business to Business Marketing	6
MARK343	International Marketing	6
MARK356	New Product Marketing	6
MARK359	Sales Management	6
MARK395	Tourism Marketing	6
MARK397	Retail Marketing Management	6

Plus at least twenty four credit points of the 300-level Economics subjects listed in major C-3