Major C-29 Electronic Commerce & Marketing

IN ADDITION TO THE CORE SUBJECTS, THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED MAJOR IN ELECTRONIC COMMERCE AND MARKETING:

ACCY102	Accounting IB	6
LAW100	Law in Society	6

Plus

MARK217	Consumer Behaviour	6
MARK239	Information for Marketing Decisions	6
MARK270	Services Marketing	6
MARK319	Applied Marketing Research	6
MARK333	Advertising and Promotion Strategy	6
MARK344	Marketing Strategy	6

Plus two of the following

MARK240	Marketing and Consumer Behaviour in East and South-East Asia	6
MARK317	Business to Business Marketing	6
MARK343	International Marketing	6
MARK356	New Product Marketing	6
MARK359	Sales Management	6
MARK395	Tourism Marketing	6
MARK397	Retail Marketing Management	6

Plus

MGMT200	Management and Electronic Business	6
COMM300	Innovation and Electronic Commerce	6
MARK301	Marketing on the Internet	6

Plus five subjects from the following (at least two of these must be at 300 level):

ACCY231		Information Systems in Accounting	6
ACCY332		Advanced Information Systems in Accounting	8
ACCY335		Systems Analysis & Design in Accounting & Finance	6
FIN353		Global Electronic Finance	6
BUSS212		Database Management Systems	6
BUSS311		Advanced Database Management Systems	6
BUSS312		Distributed Information Systems	6
CSCI213		Java Programming and the Internet	6
CSCI214		Distributed Systems	6
CSCI311		Software Process Management	6
CSCI316		Network Computing	6
CSCI361		Computer Security	6
ECON230		Quantitative Analysis for Decision Making-I	6
ECON312		Industrial Economics	6
ECON319		Electronic Commerce and the Economics of Information	6
IACT201		Information Technology and Citizens’ Rights	6
IACT303		World Wide Networking	6
LAW210		Contract Law	8
LAW331		Intellectual Property Law	6