Major C-52 International Business & Marketing

IN ADDITION TO THE CORE SUBJECTS, THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED MAJORS IN INTERNATIONAL BUSINESS AND MARKETING:

ACCY102	Accounting IB	6
ECON101	Macroeconomic Essentials for Business	6
FIN241	International Financial Management	6
MGMT341	International & Comparative Employment Relations	8
ECON216	International Trade Theory and Policy	8
ECON251	Industry & Trade in South East Asia	8
MARK217	Consumer Behaviour	6
MARK239	Information for Marketing Decisions	6
MARK270	Services Marketing	6
MARK319	Applied Marketing Research	6
MARK333	Advertising and Promotion Strategy	6
MARK343	International Marketing	6
MARK344	Marketing Strategy	6

Plus one of the following:  

MARK240	Marketing and Consumer Behaviour in East and South-East Asia	6
MARK301	Marketing on the Internet	6
MARK317	Business to Business Marketing	6
MARK356	New Product Marketing	6
MARK359	Sales Management	6
MARK395	Tourism Marketing	6
MARK397	Retail Marketing Management	6

Plus  

MGMT204	Government, Regulation and International Business	6
MGMT301	Managing Across Cultures	6
MGMT302	Business in Europe	6
MGMT314	Strategic Management	6
MGMT389	International Business Management	6