Major C-46 Finance & Marketing

The Head of the School of Accounting and Finance, in the case of all course structures relating to Accountancy or Finance, may approve a candidate enrolling in a subject with a value of at least 6 credit points from the General Schedule in place of one of the Accountancy or Finance subjects of 6 credit points listed for Accountancy C-2 or Finance C-9.

IN ADDITION TO THE CORE SUBJECTS, THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED MAJOR IN FINANCE AND MARKETING:

ACCY102	Accounting IB	6
LAW100	Law in Society	6
ACCY202	Financial Accounting IIA	6
FIN221	Business Finance I	6
FIN223	Investments I	6
LAW210	Contract Law	6
ECON122	Quantitative Methods II	6
MARK217	Consumer Behaviour	6
MARK239	Information for Marketing Decisions	6
MARK270	Services Marketing	6

Plus at least one of the following

FIN226	Financial Institutions	6
FIN227	Finance in Small Business	6

Plus

FIN322	Business Finance II	6
FIN323	Investments II	6
FIN324	Financial Statement Analysis	6

Plus at least one of the following

FIN325	Banking Practice	6
FIN327	Risk and Insurance	6
FIN351	International Business Finance	6
FIN352	Critical Perspectives in Finance	6
ECON331	Financial Economics	8

Plus

MARK319	Applied Marketing Research	6
MARK333	Advertising and Promotion Strategy	6
MARK344	Marketing Strategy	6

Plus two of the following

MARK240	Marketing and Consumer Behaviour in East and South-East Asia	6
MARK301	Marketing on the Internet	6
MARK317	Business to Business Marketing	6
MARK343	International Marketing	6
MARK356	New Product Marketing	6
MARK359	Sales Management	6
MARK395	Tourism Marketing	6
MARK397	Retail Marketing Management	6